From
#LPP Q1 2026 conference call, which has just finished: (fast fashion retailer. Owner of Sinsay, Reserved, Cropp, House, Mohito brands)
LPP’s Q1 2026 conference call delivered a clear message: profitability remains the top priority.
While revenue grew by 10% YoY, management acknowledged that sales performance was below expectations due to unusually unfavorable weather and lingering logistics disruptions following the 2025 fire at its Romanian distribution center. Like-for-like sales declined 2.8% at the group level and 7% at Sinsay.
Despite these headwinds, LPP delivered its fifth consecutive quarter of margin improvement. Gross margin reached a record 58.5%, supported by lower markdown activity, favorable FX rates, and freight costs. EBITDA and net profit grew significantly faster than revenue, demonstrating the strength of the company’s operating model.
The most important strategic announcement was the reduction of Sinsay store openings from 950 to 750 annually. Management emphasized that the goal is not to maximize store count but to maintain attractive returns and protect profitability. New Sinsay stores continue to generate strong economics, with payback periods remaining below 18 months.
Management also openly admitted that Sinsay had become overly focused on low prices at the expense of fashion appeal. The company is now implementing a “Back to Fashion” strategy, aimed at improving product attractiveness, increasing marketing spending, enhancing the in-store experience, and restoring stronger like-for-like growth.
Encouragingly, trading trends improved sharply after the quarter ended. In May and early June, group sales grew approximately 20%, e-commerce sales increased 17%, and like-for-like sales returned to positive territory at around 4%.