Lessons from building pricing for GoBrand as a bootstrap founder.
Our pricing model is nearly ready to go live. Here's what I learned building it from scratch in a crowded market:
The free tier reality.
As a bootstrapped startup, I can't afford a generous free tier. Instead, we're offering just enough to experience the product, complete the onboarding, publish one piece of content, and get a feel for what GoBrand can do. Simple, honest, sustainable.
Rethinking the "per seat" tax.
Most competitors charge per user, which gets expensive fast for teams. We flipped this: our Pro plan includes 2 seats, and Business has unlimited seats. If you're scaling a team, you shouldn't be punished for it.
Credits that actually make sense.
Here's where it gets interesting. Competitors charge per message, usually 50-200 basic actions like "make it punchier." We built a credit system that tracks real API costs: input tokens, output tokens, and model usage. The result is thousands of messages with context-aware agents that know your brand instead of a few dozen generic rewrites.
This isn't just cheaper, it unlocks possibilities like automated agents which would require way more than a few basic messages.
Built for agencies from day one.
Our architecture supports organizations, workspaces, and granular billing. Agency with 5 clients? Create 5 workspaces, each with its own channel limits and credit pools. Billing happens at the org level, but usage is tracked per workspace. Fair, flexible, transparent.
The long game.
Right now, pricing assumes every user is a power user maxing out every feature. It's sustainable, but not yet optimized. As we gather usage data, I expect we'll get more competitive, potentially moving to pure usage-based pricing.
Excited!