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Check your inbox! The November newsletter has just landed, and it's full of warm, delicious š„§ digital marketing insights.
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Googleās recent updates neutered FAQ results in SERPs. We take a before and after look to see the effects of these changes.
portent.com/blog/content/stuā¦
Take a look at @MentorsColl's article on Portent and our leader, Kirsten Pickworth.
This is the perfect read if you want to know what makes us unique.
mentorscollective.com/unveilā¦
It's finally here! Portent's new monthly digital marketing newsletter launched today.
Sign up below for:
- Our hot takes on the latest industry trends
- News on our radar
- New content from our experts
portent.com/newsletter
Conversion Rate Optimization (CRO) allows you to improve your website performance using data-driven methods like AB testing. Learn why CRO is a smart investment right now.
portent.com/blog/cro/why-youā¦
Having a high ad rank yields more visible ads for a lower CPC. Learn what ad rank is, how itās calculated, and how you can increase it.
portent.com/blog/paid-media/ā¦
Universal Analytics (UA) stopped collecting data on June 30th, 2023, but there's no need to panic. Use this guide to migrate to GA4 and preserve your UA data.
portent.com/blog/analytics/iā¦
Discover the wisdom of Portentās marketing experts who have successfully navigated recessions. Gain insider knowledge, battle-tested strategies, and innovative techniques not just to survive but THRIVE in challenging times.
Did we mention itās free?
portent.com/ebook/internet-mā¦
Ideal Customer Profiles (ICPs) help you identify B2B leads and are crucial to conversion rates. Read this guide to learn how you can use ICPs for your business.
portent.com/blog/cro/ideal-cā¦
Hot takes hot off the presses!
Portent's resident local search guru, @hhuskins, is here to give you a dose of reality when it comes to all things AI and local search.
portent.com/blog/seo/ai-gbp-ā¦
A content audit evaluates your websiteās content to see what is and isnāt working. Learn how to perform your own content audit with this guide and template.
portent.com/blog/content/howā¦
Interaction to Next Paint (INP) is a critical metric for your site. Learn how reducing your INP score can improve your customers' experience.
portent.com/blog/design-dev/ā¦