On Friday, ABC Motors announced that it will not extend its sponsorship with EJL after 18 years.
That evening a heated exchange happened on social media, but in an unexpected way;
After
@Aivarzzz1 (a parody account mocking Aivar Pohlak) tweeted that “ABC Motors is a poorly managed company,”
ABC’s marketing head Indrek Luberg fired back: “Don’t worry, ABC Motors will outlive you. You have no supporters, only a food chain... Doesn’t matter how much you earn if no one respects you.”
Then, realizing it was a parody:
“Oh, didn’t know. Doesn’t matter, the message stands, tell him anyway.”