0-100m ARR in 11 months, fastest growing supplements brand outpacing AI companies like Cursor and Perplexity
Ever heard of Prenetics? They were known for DNA tests like CircleDNA
you spit in a tube, and they tell you your health risks and family history.
They’ve officially made the decision to fully pivot to IM8, the health supplement co founded with David Beckham
Prenetics reports very favorable metrics, suggesting that the money they are spending on marketing is highly efficient
-Customer Acquisition Cost (CAC): As of the first half of 2025, the CAC for IM8 was reported to be $104.00
-Lifetime Value (LTV) to CAC Ratio: The projected 12-Month LTV was approximately $500, resulting in an implied LTV/CAC ratio of 4.8x. Anything above 3 is excellent
-Payback Period: IM8 has a 3.9 months payback period, meaning the cost of acquiring a customer is recouped through revenue in less than four months.
-Gross Margin: ~60% (up from 52% in Q2). This is a strong margin for a subscription supplement/health service, indicating healthy product pricing and cost control.
-Subscription Rate: ~80% (Customers are sticking around).
-Average Order Value (AOV): $150 (Up 36% from Q2). Higher initial spend helps fund the acquisition.
-Customer Payback Period: 3.9 Months. This is remarkably fast. It means the cash spent to acquire a customer is recouped in less than four months from their subscription gross profit stream.