The PressPectives Podcast with guest Joe Revill | Can affiliate marketing and AI save print media?
Content commerce is the name of the game for Joe Revill of Are Media, as he discusses integrating brand collaborations with performance-driven approaches like affiliate marketing. His highly successful campaigns blend cornerstone strategies and out-of-the-box implementation, highlighting the ongoing relevance of print as a valuable part of the media mix. Settle in for a fascinating discussion that also delves into topics like AI, content creation and in-depth audience research.