Welcome to Primary. Every color for every kid. Shop for babies and kids, not boys and girls. Anything goes because everything goes.
Joined June 2014
- Tweets 1,961
- Following 143
- Followers 1,298
- Likes 1,117
624 Photos and videos
11 Jan 2023
Thank you Built In for naming us as one of the 50 Best Startups to Work for in NYC 2023! We are so excited for this recognition. 🎉 ❤ 🎊
Click the link for the full list: builtin.com/awards/new-york-…
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20 Dec 2022
Gotta brag on @Primarydotcom for their awesome customer service.
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17 Dec 2022
@Primarydotcom from my son. Do you like these? :) #PrimaryPJland
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8 Jul 2022
I really like that @Primarydotcom doesn't have gender categories on its website. also love their clothes for my kids :)
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28 May 2022
@Primarydotcom has put their money where its corporate heart, mind & mouth is…Leading with words & action in the work of ending gun violence. As an @momsdemand volunteer, I thank you; As a consumer, I applaud you.👏 If you don’t have $25k, tweet at, write or call your Senator.
26 May 2022
Thank you @Primarydotcom for speaking out about gun violence for your $25K donation to @MomsDemand! As a mom I love your clothes & as a @MomsDemand volunteer I’ll gladly keep spending money with you!
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18 May 2022
Our UPF50 swim and sun gear just got a great mention in the @FatherlyHQ list of best sun protective clothing for babies! Check it out here: fatherly.com/gear/best-sun-p…
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19 Apr 2022
We’re excited to be featured in the new @motherlymedia rundown of essential beach items for baby! Check it out here: mother.ly/baby/baby-shopping…
Primary retweeted
25 Mar 2022
New dresses with POCKETS available for your #PokeKids from @Primarydotcom. #NotSponsored 20% off 5 items with code SPRINGPASS.
primary.com/collections/kids…
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Primary retweeted
8 Mar 2022
Thanks to @Primarydotcom, I could order a purple hoodie and a purple t-shirt for my purple-loving son. I mean he LOVES purple. Lilac will not do. According to him that is NOT purple. I am so happy that I don't have to sew just to dress him in a color he loves. #limitedtime
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Primary retweeted
2 Mar 2022
Another reason to shop at @Primarydotcom 💕 I LOVE this brand. Highly highly recommend.
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11 Feb 2022
We are so pleased to share that @motherlymedia just posted an article highlighting Primary’s new line of soft, breathable, 100% cotton percale bedding for baby and kids! Read it here: mother.ly/life/home/home-sho…
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7 Feb 2022
So much fun having some of our favorite heart styles featured on this morning’s @TodayShow segment full of amazing Valentine’s Day shopping suggestions! If you didn’t catch it live, you can watch it here: today.com/video/grab-these-v…
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4 Feb 2022
A big shoutout and thanks to @TheStrategist for featuring Primary’s new bedding collection in their latest roundup of not-to-be-missed shopping selections! Check out the article here: nymag.com/strategist/2022/02…
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24 Jan 2022
Excited to share that @USATODAY featured Primary in their new rundown of 12 baby brands that won’t break the bank: usatoday.com/story/money/rev…
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21 Jan 2022
A big thanks to @MotherlyMedia for helping to spread the word about our epic End of Season Sale!
mother.ly/life/beauty-style/…
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3 Dec 2021
We are excited to share that @CNNUnderscored featured our family matching PJs (now 50% off!) in their recent holiday gift guide “20 Adorable Holiday Pajama Sets For The Whole Family.” See the roundup of great gift ideas here: cnn.com/2021/12/02/cnn-under…
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“So we started our company with the premise that every color should be for every kid.”
Via @Forbes
forbes.com/sites/amyschoenbe…
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2 Dec 2021
We are pleased to share that our founders Galyn and Christina were featured in @forbes discussing Primary’s gender non-prescriptive approach to kids clothing and our mission to ensure all kids feel included! Read it here: forbes.com/sites/amyschoenbe…
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24 Nov 2021
A big thanks to @nytimes for their feature on how Primary implemented our switch to a four-day work week! Read the article where they speak with our very own @cap, here: nytimes.com/2021/11/23/busin…
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23 Nov 2021
Thanks, @BritandCo for featuring our GOTS-certified organic cotton PJs (available for grown-ups pets, too!). brit.co/family-christmas-paj…
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