THE MARGIN IS GONE BEFORE THE GOODS ARRIVE
After 12 years in production and merchandising, the most expensive mistake I see indie founders make isn’t fabric or pricing.
It’s costing.
Specifically: landed cost. What the garment actually costs you once it clears customs and lands in your warehouse.
Most founders do this:
fabric CMT rough freight guess ( duty if they remember).
That’s it.
Then reality shows up: freight surcharges, agent commissions, lab testing, missing trims, labels, hang tags, and every other line that wasn’t in the original BOM.
By the time the goods arrive, 8–12 margin points have already disappeared.
The fix is simple but non-negotiable:
👉 Build a real BOM. Every trim, label, hang tag, and component that touches the garment goes in the cost sheet.
👉 Calculate landed cost with actual HTS duty rates — not ballpark percentages.
👉 Track estimated vs. actual landed cost on every shipment. That gap is where your margin lives or dies.
After drop one you have real numbers.
From drop two onward, you’re no longer guessing.
I built a Notion system that makes this automatic.
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