MQU Professor - Consumer Psychology & Marketing research | Stanford Uni Top 2% marketing researcher | Media Commentator | Consultant | Solo-Mum | Views my own
Joined February 2020
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🧠 Research on decluttering reveals that our physical environment significantly impacts our psychological well-being.
We feel less stressed, clearer of mind and happier!
Get the inside tips with me @TheTodayShow 🎥
♻️ @Macquarie_Uni #retail
📺 Live on-air: today 1047am AEST
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From décor and soft furnishings to seasonal trends, KHome is capitalising on Australians’ love of decorating without the designer price tag.
Here’s why the category is booming.
My comments today @7NewsSydney
#Retail @Macquarie_Uni #Kmart #KHome
Jun 2
Kmart is taking on rival IKEA, launching its first dedicated homeware store.
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From décor and soft furnishings to seasonal trends, KHome is capitalising on Australians’ love of decorating without the designer price tag.
Here’s why the category is booming.
My comments today for @7NewsMelbourne
#Retail @Macquarie_Uni #Kmart
Discount department giant Kmart is launching its first dedicated homewares store to rival IKEA. It is hoped the one-stop furnishing shop will lure customers keen to style their homes on a budget. @tyra_stowers
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Professor Jana Bowden retweeted
From big banks and retailers, to supermarkets and social media giants, Australians have delivered their verdict on the brands they trust, and the ones they don't. @Georgia3Holland
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Live on @sunriseon7 today ☀️
🚨Online retail fraud is exploding.
Websites pretending to be Aussie businesses are using AI-generated stores, fake reviews and "closing down" stories to sell cheap overseas products.
No ABN. Not local. No consumer rights.
#retail @Macquarie_Uni
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Do better for your customers @ALDIAustralia
You are selling juice that is one month past its use-by date.
@NSWFoodAuth website states it is illegal to sell foods after a 'use by' date due to health & safety risks.
#retail #Aldi #hornsby @newscomauHQ @YahooNewsAU #supermarkets
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Professor Jana Bowden retweeted
May 29
💡 Strong relationships create transactions.
But transactions don't necessarily create relationships.
The brands that win aren't just selling products—they're creating meaningful sociological connections to who people are and who they want to become.
@whartonknows @Wharton
That's where loyalty lives.
That's where value is created.
And ultimately, that's where sales come from. 🚀
#Branding #Marketing #IdentityLoyalty #ConsumerPsychology #BrandStrategy #BusinessGrowth #CustomerLoyalty #Leadership #Sales #MarketingTips
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Super fun morning filming!
🎥 Episode dropping soon for Kochie's Your Money & Your Life TV show on @SevenNetwork “The brain science behind why we spend”
On air CH7 Friday 10th of July 1pm
Thanks to Exec Producer Josh Fajzullin Matt Jackson 📸
@Macquarie_Uni #retail
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Professor Jana Bowden retweeted
Mar 26
Some petrol stations in metropolitan areas have begun limiting how many litres customers can pump, as supply strains once confined to regional Australia spread into major cities despite assurances fuel inventory remains adequate.
On Sydney’s Northern Beaches, a Shell-branded Viva service station informed customers they could not buy more than 50 litres per vehicle due to supply restrictions, with the filling of jerry cans or external tanks banned. bit.ly/4bBbcOM
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Our Marketing discipline at @Macquarie_Uni in the Macquarie Business School is now ranked in the QS Top 100 world rankings for 2026 🙌🏻
Thanks to our HOD Cynthia Webster and our Faculty and staff for steering us towards this achievement 👏🏻
lighthouse.mq.edu.au/media-r…
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Female athlete-driven success storytelling is compelling, authentic, empowering, engaging and, better yet, it sells.”
That's exactly why @theiconicau is venturing into women's sport with the Knights.
My comments for @PamelaWhaley @dailytelegraph👇🏼
@Macquarie_Uni #retail
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I’m excited to be on this years judging panel for Mumbrella’s Awards!
Over 80 marketing leaders from brands such as Pepsico, Flight Centre, Specsavers, The Kraft Heinz Company booked as jurors for this year’s @Mumbrellanews Awards
mumbrella.com.au/mumbrellaaw… #retail @Macquarie_Uni
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Panic behavior during disaster threatens our ability cope.
Why?
😨 perceived scarcity
😨 perceived loss of control
😨 perceived feeling of insecurity over supply disruption
👀 fear contagion simply seeing the reactions of others
#panicbuying #fuel #retail #news #Ampol
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E-bike sales might surge following the fuel crisis.
Just a few weeks ago there were calls to crush them, but with fuel prices rapidly rising we might just see the opposite.
The market is worth $1.6bn now without panic buying…
E-bike sales are trending up overseas.
#retail
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This price from earlier this week might be as good as it gets for a while - up another 10c on this today.
Last week the average was $2.19
#fuelprice
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The Australian Retail Council (ARC) Retail Awards are now open recognising the people, teams and businesses shaping the future of retail in Australia.
If you or your team are doing incredible work, nominate now: lnkd.in/gjdE29iH
#ARCRetailAwards #retail @Macquarie_Uni
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Professor Jana Bowden retweeted
Mar 10
One Bunnings product is flying off the shelves after conflict in the Middle East sent fuel prices soaring.
skynews.com.au/australia-new…
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