University Distinguished Professor of Marketing, MB Zale chair in Retailing and Marketing Leadership, Senior Fellow IHI, author, researcher

Joined October 2014
7 Photos and videos
Dear friends, I hope that you will enjoy this new article that builds from our team’s work on social profit orientation. berryle-cwvae.wordpress.com/…

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I am pleased to share a new article coauthored with a special friend, Dr. Karina Dahl Steffensen, Dean, Faculty of Medicine, Aalborg University, Denmark: ascopubs.org/doi/10.1200/OP-… #HenryFordHealth #AalborgUniversitet #shareddecisionmaking #SDM #cancercare #familycaregivers #JCOOP
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Dr. Rana Awdish introduces our new coauthored article on words clinicians should never use with patients in this brief—and wonderful—video lnkd.in/gVyV4bjU A link to the full article appears at the bottom of the video.
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We can do better in how we value care. Hope this new article will be of interest. pdf.sciencedirectassets.com/…

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Leonard Berry retweeted
Wrote this piece on the dysfunctional incentives that the RVU system creates and the urgency of making it better WIth @RanaAwdish and @ProfLenBerry In @accpchest journal It's short authors.elsevier.com/c/1jkc5…

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Collaborating with such a gifted writer as Dr. Rana Awdish is a joy. Dr. Grafton and I had the pleasure in this new article on words clinicians never should use with patients. drive.google.com/file/d/14Wp…
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I am proud to share my latest publication journals.sagepub.com/doi/epd… published in the Journal of Marketing. For my academic friends, coauthor Tim Keiningham has created marvelous material for teaching Social Profit Orientation. fordham.edu/gabelli-school-o…

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I was invited by a wonderful book recommendation site, Shepherd.com, to recommend my favorite books on kindness and dignity in healthcare. Here is the link should this theme interest you: urldefense.com/v3/__https:/s…$

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Leonard Berry retweeted
Maybe we could stop shaming medical students for demonstrating basic compassion
23 Mar 2024
I received feedback that holding the patient’s hand as they are put under is not in my job description as a medical student intending to apply to surgery and I gotta say, the idea of that being a negative thing about me really sums up a lot of what’s wrong here
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Urban hospitals offering essential services that many other hospitals do not offer are struggling to remain solvent. Bob Riney, Bruce Siegel, and I have written a new article highlighting opportunities to re-invigorate this critical sector: hbr.org/2024/01/critical-u-s…
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If you have a family member or friend who has cancer, please consider sharing with them “Proposing a Bill of Rights for Patients with Cancer.” You’ll find it here: ascopubs.org/doi/full/10.120…
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Here is one of my all-time favorite articles, with Professor Manjit Yadav & Dr. Michael Hole. We discuss healing the poor, the elderly, & the healers themselves. It is an article with solutions & “soul.” I hope you’ll read it, enjoy it, & share it. journals.sagepub.com/doi/epu…

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I am pleased to share my latest publication with you. We present innovative ways to deliver health services to people who might otherwise not have access to them. Researching and writing with my superb coauthors opened my eyes to what’s possible. mayoclinicproceedings.org/ar…

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Dr. Brad Stuart has just published an exceptional book titled: Facing Death: Spirituality, Science and Surrender at the End of Life. It is a book full of wisdom. amazon.com/Facing-Death-Spir…
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In no service is effective communication more important than in healthcare. I am pleased to share a new coauthored article on this topic journals.sagepub.com/.../10.…

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