Geosport shorts: Ambush marketing returns as one brand seemingly goes back to the future
Several brands are tapping into the World Cup's marketing appeal, even though they have no legal right of association with the tournament
substack.com/home/post/p-201…@Fire_and_Skill#Geosport
What a Somalian official, Iranian players, the England squad announcement & France's fashion collaboration tell us about the world today...
New for @Forbes
How Somali Referee World Cup Absence Reflects Wider Global Power Struggles forbes.com/sites/simonchadwi…
The multi-million dollar World Cup advertising campaigns now dwarfing their Superbowl rivals
From Adidas's 'Backyard Legends' to Brahma beer's 'Let Yourself Believe', football's biggest tournament is now a magnet for brands
substack.com/home/post/p-201…@Fire_and_Skill#Geosport
What a Somalian official, Iranian players, the England squad announcement & France's fashion collaboration tell us about the world today...
New for @Forbes
How Somali Referee World Cup Absence Reflects Wider Global Power Struggles
forbes.com/sites/simonchadwi…