shirts don't actually get worn forever.
at some point, a college shirt gets too faded. a band tee gets too small. a jersey sits folded because putting it on feels weird now.
but throwing it out feels worse.
that's the exact moment people find us. not when they're shopping for a gift. when they're standing in front of a drawer, trying to figure out what to do with something they can't let go of.
we don't sell quilts, really. we give people a reason to stop feeling stuck about shirts they've been keeping for years.
that realization changed how we talk about what we do.