Hello, PR Pro! Your definitive guide to staying ahead of the curve in #PRtrends has arrived: ready to download, implement, and help you make 2025 your best year yet.

How do high-performing PR teams measure success? Not by impressions alone. This new guide breaks down: ✅ The right brand metrics ✅ How to track them ✅ Tools to make it easy ✅ What a data-led culture looks like Read this article: prowly.com/magazine/brand-me… and... Make sure to save the infographic below ⬇️

3 signs you need a better print media monitoring approach: 1️⃣ You're relying on journalists to tell you when you're published. 2️⃣ You find out about mentions... days later. 3️⃣ You’re missing key PR reporting metrics - and can’t show convincing results of your hard work. The fix? Find the tool that finally fits your needs. We compared the top 7 solutions for PR teams → prowly.com/magazine/print-me…

Want your brand to show up in ChatGPT results? Write a better comms plan — and earn mentions on authoritative sources. Generative Engine Optimization (GEO) starts with two things: 1️⃣ A smart, structured communication strategy 2️⃣ High-quality media coverage your audience (and AI) can trust Our new article shows how to do both. The better the plan, the better the mentions. The better the mentions, the better your odds in AI search. 👉 Read the guide use our templates: prowly.com/magazine/how-to-w…

PR win? Or a missed opportunity? The scenario depends on the tool you use. 👉 You spent hours searching for journalists who might care. 👉 One of them tweeted they were looking for a story in your exact niche. 👉 But.. You didn’t catch it. 😬 🎯 If you're serious about proving ROI, this is the list you need: prowly.com/magazine/best-med… If your alerts are slow, patchy, or missing key sources—it’s time for a rethink. Our team tested the top media monitoring tools for PR pros and here’s what actually works in 2025.

“Why didn’t we know we were featured?” — said no one who uses smart broadcast monitoring. Take control of your brand’s story. 📺 Read now: 🔗 prowly.com/magazine/broadcas…

Steps to enhance your media monitoring strategy: 1️⃣ Identify key print publications relevant to your industry. 2️⃣ Utilize tools that offer both digital and print monitoring capabilities. 3️⃣ Regularly analyze and report on print media coverage. For a holistic view of your brand's media presence, integrating print monitoring 🗞️ is crucial. 👉 Explore the best tools and techniques to seamlessly incorporate print monitoring: prowly.com/magazine/print-me… #mediamonitoring #publicrelationstips #printmentions

Offline = out of sight? 👀 🇬🇧 UK: 70% of adults consume news via TV and on-demand services weekly. 🇺🇸 US: 33% of adults often get news from television, and 26% from print publications.* If you're not monitoring offline mentions, you're simply missing the loudest signals. 📺 Maybe it’s time to get your offline strategy right before your next campaign lands flat? 🗞️ Read it. Use it. Level up → prowly.com/magazine/print-an… *Data source: @pewresearch

📢 Hey PR pros in the UK! Are your media monitoring tools keeping up? If not, we’ve put together a quick guide to the 5 best media monitoring services for 2025—tailored to the UK market 🇬🇧 👉 Read the full comparison to find your best match: prowly.com/magazine/best-med…

Save it 👇 (because if you don’t need it, your stakeholders will). 'PR Trends and Predictions for 2025' report - link in the pinned post

Those first weeks of the New Year just hit different... How’s it going for you?

There’s no time to explain, check out the pinned post. #PRtrends

Please, 2025, be good to PR pros. . . . . They’re the magicians behind the headlines, the calm in every crisis, and the wizards of hyper-personalization. Give them the tools ✨like Prowly✨ to conjure results without sacrificing their sanity or their caffeine supply. They’ve earned it.

That’s a wrap! 🎁 Whether you’re pitching stories, sleighing deadlines, or making magic happen behind the scenes - thank you for being part of the Prowly community. Here’s to all the PRosperity, joy, and warmth as we close the year and step into a brighter New Year!

#PR is easy. It's like wrapping gifts... with torn paper, mismatched ribbon, and someone insisting you use sustainable materials—while the kids try to peek. But in the end, the smiles make it all worth it ✨