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Publishing Executive @pubexec

For senior-level magazine publishing and media industry executives.

Joined July 2009
  • Tweets 7,090
  • Following 541
  • Followers 4,195
751 Photos and videos
Publishing Executive retweeted
Cosmin Ene
@cosmoene
12 Aug 2020
How could anyone NOT see the demise of advertising accelerating? Check out my latest @PubExec commentary on the (utterly predictable) decline of advertising. #Laterpay pubexec.com/article/the-utte…
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Publishers need to ask themselves: What does my audience want? How do my readers consume content? Is our business model set up to embrace (and, yes, capitalize on) this? ow.ly/b8FW50AYDvV
New research report! We surveyed media leaders to learn how their organizations have adapted during COVID-19, including how they're engaging audiences with new content products. Examine our findings 🔎 ow.ly/yRZQ50AQBOl
It’s time to focus on pricing, talent, topics, and quality of paid subscription offerings. ow.ly/yYRt50AcpEv
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There’s no simple path to innovative ideas. However, by focusing on these four elements, companies of every size can foster innovation to almost alchemistic results: ow.ly/PfkB50Aauqo
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Our sister site @brandunitedexp is expanding its offerings to help marketers optimize their campaigns across online and offline channels! Tap into this resource at brandunited.com
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We're replaying a terrific panel discussion from last year's FUSE Media Summit! Hear executives from Brief Media, @industrydive, and Active Interest Media discuss all things data, from most valuable tools to privacy regulation compliance. ow.ly/CEQb50A9h0u
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Publishing Executive retweeted
Sterling Woods Group@SterlingWoodsGr
16 Jun 2020
If you're like most #B2Bpublishers, you rely on events for some of your revenue. With in-person gatherings off the table, how do you keep stakeholders happy and your audience engaged? Our CEO weighs in over on @pubexec: bit.ly/2N2K3YI
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Don’t think about reproducing your event move-for-move online. Instead, break things down to the core elements of the event’s value proposition and deliver on those promises across various formats. ow.ly/3tKF50A80Kj
Forrester's Global Head of Events @lisariley70 discusses the decision to transition the company's flagship summit into a paid virtual event, as well as the effects it had on the programming. ow.ly/vfKc50A5rEn

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Industry insider @DeadTreeEdition outlines facts about what’s going on with this agency that’s so central to American life – and the largest expense for most magazine publishers. ow.ly/QSy550A4Ybz
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Publishing Executive retweeted
D.Eadward Tree@DeadTreeEdition
10 Jun 2020
Just published @PubExec: "Will Pandemic and Politics Put USPS in Peril?" It's my attempt to separate truth about the health of #USPS from the political BS: pubexec.com/post/will-pandem…
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In this Q&A, @grist CEO Brady Walkinshaw discusses the media nonprofit's revenue model, team expansion, and editorial coverage amidst the current pandemic and protests. ow.ly/4u9150A35pn
There's still time to register for our live webcast with @recurly TODAY! Our speakers will share critical strategies to reduce subscriber churn and maximize revenue, plus ways to leverage technology. Sign up here: ow.ly/Yav350A2fNM
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Publishing Executive retweeted
Recurly@recurly
8 Jun 2020
Save the date for our webinar with Publishing Executive tomorrow. Learn key factors that influence churn, best practices for subscription management experiences, tips for personalizing pricing and promotions & more: bit.ly/2U8kTMl #publishing #churn #subscriptions
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Joel Quadracci, CEO of Quad, frankly discusses the DOJ antitrust lawsuit that led to the acquisition of LSC Communications ultimately being called off, and why he believes it hurt the printing industry at large. ow.ly/vjmW50zZbmo
For marketers who are trying to wrap their arms around these shifts in behavior, the best strategy is to embrace the changes and take careful note of their pace of acceleration. ow.ly/xrwQ50zX2uX
Special Tech Talks edition of the podcast! Hear three technology strategists discuss how lead-to-cash platforms can create efficiencies and unlock revenue for media companies. @FarmJournal @IndigoTrigger @tcinto Listen here: ow.ly/p7Bk50zYT6v
For a database system to be called a #CDP, it must satisfy most — if not all — of these requirements. It may be daunting for some to read through this, but doing your homework in advance will make it easier for you in the long run. ow.ly/zGvc50zTB4E
Bloomberg Media's Spencer Sloe shares insight into the publisher’s suite of #digitaladvertising solutions, including a new self-serve mobile ad tool that aligns with the suite's core philosophy of “create once, repurpose everywhere.” ow.ly/aPlC50zVyUj
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