EDM Publications is the publisher of Sporting Goods Intelligence Europe (sgieurope.com), The Outdoor Industry Compass, Eyewear and Shoe Intelligence
Joined November 2020
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4 Aug 2022
Shoutout to all #sports, #sportinggoods and #outdoor professionals. We represent the board-level conversation in the 450bn sportinggoods and outdoor industry. Register for our free email newsletters on:
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Salomon’s growth paradox: bigger and greener?
In its 2025 Impact Report, Salomon discloses a 31% revenue surge and a 16% carbon increase in the same year. Its own targets say that’s not good enough.
sgieurope.com/csr-and-sustai…
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World Cup 2026 breaks broadcast records in its first week
The 2026 World Cup is reaching consumers at scale not seen since 2018. Five markets, five days, one clear signal for brands.
sgieurope.com/sporting-event…
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Tersus CEO Whitcomb: resale runs on economics, not mandates
Peter Whitcomb on why brands now come to Tersus with their CFO, not their sustainability tea
sgieurope.com/csr-and-sustai…
Lululemon backs a renewable energy fund for China
Lululemon commits capital to wind and solar in China, targeting full renewable coverage across its supplier network by 2030.
sgieurope.com/csr-and-sustai…
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One in five Hervis stores to close in 2026
Austria’s Hervis is closing 17 stores and has sold all 43 international locations — six months after new owners took over.
sgieurope.com/retail/one-in-…
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After LIV Golf: what Saudi’s retreat means for sport
A decade of billion-dollar bets on sport is being unwound, and the industry that relied on them is only starting to notice.
sgieurope.com/corporate/afte…
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India’s Reebok revival: 210 stores and counting
Reebok’s India sales have roughly doubled in three years, and the franchise model behind it is a template others are watching
sgieurope.com/distribution/i…
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Fairfax Financial buys 1.2m Under Armour shares
Fairfax’s sub-$5 accumulation is a bounded-downside bet on a turnaround still missing domestic execution targets.
sgieurope.com/financing/fair…
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The challenger brand that dressed the World Cup’s best story
Behind Bosnia’s blue shirt is a brand most of the world cannot name. It is also the fourth-biggest kit supplier at this World Cup.
sgieurope.com/brands/the-cha…
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Frasers Group launches full Accent Group takeover
Frasers Group offers A$316m for full control of Australian footwear retailer Accent Group, days after its Hugo Boss takeover bid.
sgieurope.com/mergers-and-ac…
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When brands stop sponsoring sport and start building it
The Satisfy x adidas Circle Pit wasn’t just a product launch. It was an argument that brands, not federations, now set the rules for how sport grows.
sgieurope.com/strategies/whe…
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Lululemon launches video podcast series in China
The brand’s first video podcast lands on Bilibili, not YouTube. The market choice says more than the format.
sgieurope.com/brands/lululem…
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Real Madrid renews adidas and Emirates deals
The adidas kit deal runs to 2034 and the Emirates shirt sponsorship to 2031, with both covering women’s and basketball teams.
sgieurope.com/brands/real-ma…
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Macron adds a sound to go with its identity
The high-end teamwear specialist now has an audio identity to match its product quality
sgieurope.com/brands/macron-…
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Shoptalk Europe 2026 wrap-up: AI and agentic commerce
The Barcelona event drew 4,500 leaders. Key takeaways on AI adoption, consumer trust and discovery-led commerce.
sgieurope.com/trade-shows/sh…
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Dressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
sgieurope.com/consumer/dress…
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Dressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
sgieurope.com/dressed-to-the…
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Europe’s gyms are changing hands fund by fund
VivaGym’s Sparta deal is the latest move in a consolidation wave reshaping budget fitness across the continent.
sgieurope.com/mergers-and-ac…
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Rugby State of Play 2026
Rugby’s recovery is led by pre-teens and women. Brands still targeting adult club rugby are on the wrong side of the demand curve.
sgieurope.com/consumer/rugby…
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One analyst, two verdicts: adidas up, Nike down
RBC’s Dadhania published both calls on the same day, using a consistent valuation framework, and on the eve of the World Cup.
sgieurope.com/financing/one-…
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