Had a call yesterday with the creator of a character brand with 3M followers, and one we've always been inspired by.
Having only known Chimpers from the content side, he was genuinely surprised when I showed him the deeper ecosystem beneath it all.
The 5,555 characters, lore, Collector Hub, products, collectibles, rewards, and the broader world we're building around Chimpers.
We also spoke about NFTs and crypto. Like many creators, his perception had been shaped by seeing people launch NFTs or tokens and then disappear, leaving a bad impression of the space.
There's still a lot of bridge building to do.
Our job is to meet people where they are.
Most people don't wake up wanting a wallet.
They want characters.
Stories.
Entertainment.
Collectibles.
Experiences.
If someone discovers Chimpers through a reel, that's great.
If they discover us through a plush toy, that's great.
If they go deeper and discover us through a collectible card, a game, a sticker pack, or an NFT, that's great too.
They're all entering the same world, just through different doors. Our job is to make the journey feel seamless.
Always fascinating to see people's reaction when they realise Chimpers is much bigger than the content they see on their feed.
Chimp by chimp. ๐