A modern investment firm that offers a range of outcome-focused products. Here we talk #markets, #crypto, #tech, and #investing. Disclaimer: direc.to/hReB
Joined December 2012
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- Followers 10,648
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18 Nov 2025
Income and growth opportunity, together.
Today, we’re launching the Yield Shares (JPYS) Purpose ETF on @CboeCanada under the ticker #JPYS.
It lets investors earn monthly #income from JPMorgan while participating in its long-term return.
Learn more: purposeinvest.com/funds/jpys…
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Wealth services, real estate, and trucking have all borne the brunt of the #AI wrecking ball recently. Are markets overreacting, or are business models at risk?
Craig Basinger lays out the state of the AI scare trade on @BNNBloomberg's The Open:
bnnbloomberg.ca/video/shows/…
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AI investment isn’t slowing down; it’s just getting started.
On @BNNBloomberg, Nick Mersch explains why the #AI story in 2026 is still in the build phase, and how #investing opportunities lie in the physical side of AI.
bnnbloomberg.ca/video/shows/…
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#AI is driving one of the biggest infrastructure buildouts in modern history. The real question: who captures the upside?
In his latest blog post, Nick Mersch looks at four era-defining #capex cycles that can help frame what’s coming next: purposeinvest.com/thoughtful…
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17 Dec 2025
As the year wraps up, two forces dominate the conversation: #AI everywhere and #crypto growing up, bumps and all.
So what actually mattered, and what carries into 2026?
Nick Mersch and Paul Pincente break it down in our annual holiday market recap: purposeinvest.com/thoughtful…
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25 Nov 2025
“In the end, every client is really asking one question: ‘Am I going to be okay?’”
Fresh from our Fall Roadshow, Som Seif reflects on how financial advisors can create a better financial future for all Canadians.
Read more here 👇 purposeinvest.com/thoughtful…
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24 Nov 2025
#Portfolio rebalances are tricky. How can investors overcome their biases and make smart decisions for the future?
Brett Gustafson shares why a good #rebalance is more about discipline than prediction in @globeandmail. Available for subscribers here: theglobeandmail.com/investin…
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21 Nov 2025
Recent price moves in #Bitcoin reinforce why context is constructive in periods of uncertainty.
Nick Mersch outlines how investors can create a clear, deliberate plan for monitoring #macro signals in his latest piece: purposeinvest.com/thoughtful…
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13 Nov 2025
The big question facing bond investors: Are traditional allocation rules still fit for purpose?
Hear Sandy Liang’s thoughts on the headwinds facing bonds from this year’s Purpose Roadshow. And see how Purpose can help you rethink fixed income: purposeinvest.com/funds/purp…
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7 Nov 2025
We’re proud to be recognized with top honours at this year’s Lipper Fund Awards — reflecting our commitment to helping Canadians win with smart strategies. 🎉🏆
Learn more 👉 globenewswire.com/news-relea…
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3 Nov 2025
After a rocky start, 2025’s rally has #investors asking: does it have staying power—or just hot air? 🎈 Our #portfolio managers break it down in our monthly #strategy report: purposeinvest.com/thoughtful…
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28 Oct 2025
From #AI’s energy hunger to a quiet revival in #credit, the fixed income landscape ahead looks very different from the last.
Discover what’s reshaping the #bond market: purposeinvest.com/thoughtful…
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24 Oct 2025
Whether it’s bonds or baseball, we know that real excellence is made in Canada 🇨🇦
Congratulations to @BlueJays on making it to the #WorldSeries. And if you want to hear from our own roster of heavy hitters, you can sign up to receive their insights:
purposeinvest.com/insights-n…
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15 Oct 2025
1/ 🧵In the #AI space, decades are happening in months. And the buildout is massive 🤯
In September alone, over $500B in data centre, chip, and power commitments flowed through the system ⚡️
What’s happening isn’t just hype; it’s the physical foundation of the AI era 🏗️
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15 Oct 2025
2/ And #BigTech is leading the charge.
#Microsoft, #NVIDIA, #OpenAI, and others are spending billions to expand compute capacity 💪
Each new build adds capability, and that capability fuels new AI demand. The momentum is self-reinforcing 🔁
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15 Oct 2025
3/ The key question: is it all a round trip, or a virtuous flywheel? 🛞
For Nick Mersch, the groundwork for the next phase of tech is being built out. 🛠️
Read his thoughts on a busy Q3 for #techinvesting:
purposeinvest.com/thoughtful…
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6 Oct 2025
2/ #Markets have shaken off everything: Tariffs, deficits, sticky inflation, soft data—you name it.
It’s been a great year, but one that feels… oddly calm.
We love calm, and so do markets.
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6 Oct 2025
3/ In spite of this, and a bit because of it, our Chief Strategy Officer is mildly defensive heading into Q4.
Read his thoughts on portfolio positioning for the quarter ahead: purposeinvest.com/thoughtful…
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6 Oct 2025
🧵 1/ If 2025 could be summed up in one word?
👉 Awesome.
#Equities everywhere have soared.
🇨🇦 TSX: 24%
🇺🇸 S&P 500: 10% (CAD terms)
🇪🇺 Europe: 25%
🇯🇵 Japan: 15%
🌏 Emerging Mkts: 21%
If you’re only up 10% this year, you’re the laggard.
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22 Sep 2025
(3/4) Learn how our Chief Market Strategist is thinking about gold in this week's Market Ethos: purposeinvest.com/thoughtful…
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22 Sep 2025
(4/4) If you're interested in investing in gold, take a look at our Purpose Gold Bullion Fund: purposeinvest.com/funds/purp…
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