One of the biggest shifts in consumer behavior this decade isn’t digital—it’s biological.
In Harvard Business Review, PwC’s Alison Furman and Paul Leinwand explain why leaders need to build a strategy around the GLP-1 effect now.
As PwC data shows, GLP-1s are reshaping industries from food and beauty to retail and travel.
s.hbr.org/42LL1jt