Quantitative Marketing and Economics official account
Joined April 2022
- Tweets 339
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18 Photos and videos
Now available online at #QME:
"Going back to move forward? How search revisits on a website we built inform us about search outcomes"
by Ivy Chu Dang, Raluca Mihaela Ursu (@ralucamursu) and Pradeep Chintagunta.
link.springer.com/article/10…
The paper describes how [...]
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consumers revisit products during their search process on an online webpage (which the authors built themselves!). Revisits occur because consumers want to compare products, obtain more information, or because they forgot information obtained earlier. [...]
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Revisits are often ignored in models of consumers search and this paper is one of the first to explore them in detail with a very rich and unique data-set.
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Now available online at @QME_Journal : "Bayesian learning and skill accumulation in video game play" by Jiarui Liu, Charles Zou, and @pra_chintagunta.
link.springer.com/article/10…
The paper analyzes the drivers of player engagement on a video game platform. [...]
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The authors model skill accumulation, player's learning about their preferences for the game, and inherent heterogeneity in play preferences. These estimates are then used to propose game design changes that increase engagement.
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Now available online at Quantitative Marketing and Economics:
"Incorporating switching reasons into a factor-analytic choice model: A study on benefit segmentation of physicians"
by Sangwoo Shin, Qiang Liu, Siyun Lu, and Paul Nelson
link.springer.com/article/10…
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The paper uses physicians switching decisions to identify their preferences over product benefits, which can then in turn be used for segmentation and targeting.
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Now available online at #QME: "Affirmative action as a cost cutting tool in procurement markets" by Simha Mummalaneni.
link.springer.com/article/10…
The paper highlight an important positive side-effect of affirmative action on market outcomes. [...]
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When bids from preferred groups (minority-owned, small, etc.) receive a discount in a procurement auction, this intensifies competition and leads to lower equilibrium procurement expenditure.
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QME Public Editor retweeted
31 Aug 2025
Now available online at Quantitative Marketing and Economics (#QME):
"Privacy and prediction: how useful are geo-tracking data for predicting consumer visits?" by Unnati Narang (@unnatinarang) and Fernando Luco
link.springer.com/article/10…
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31 Aug 2025
Now available online at Quantitative Marketing and Economics (#QME):
"Privacy and prediction: how useful are geo-tracking data for predicting consumer visits?" by Unnati Narang (@unnatinarang) and Fernando Luco
link.springer.com/article/10…
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31 Aug 2025
The paper analyzes the predictive power of geo-tracking data over and above demographic and behavioral variables that are commonly used for targeting. Because such data is quite sensitive, the authors also analyze how restricting data collection affects prediction quality.
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31 Aug 2025
This paper nicely ties into an old literature around the value of different data sources for marketing decisions (demographics versus behavioral data versus novel data such as geo-tracking) and also speaks to current policy-concerns around privacy and their cost to businesses.
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2 Jul 2025
New #QME article now available online:
"The persistence of grocery shopping behavior and retailer choice: Evidence from a major labor strike" by Marco Kotschedoff, Liliana Kowalczyk & Els Breugelmans (@ElsBreugelmans).
link.springer.com/article/10…
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17 Apr 2025
🚨 New #QME article now available online 🚨
"How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data" by Shirsho Biswas (@shirshobiswas), Pradeep Chintagunta, and Sanjay Dhar.
link.springer.com/article/10…
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17 Apr 2025
The paper analyzes the impact of income and wealth on consumer spending. Results show an income-expenditure elasticity of 0.41. Consumers disproportionately increase spending on non-CPG products, national brands, and are less likely to spend additional money at grocery stores.
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17 Mar 2025
Now available online at #QME: "CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry" by Wayne Taylor & Jonathan Zhang.
link.springer.com/article/10…
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11 Mar 2025
Now available online at #QME: "CPG consumption in times of recession: novel evidence from matched administrative data" by Calogero Brancatelli and Roman Inderst.
link.springer.com/article/10…
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2 Mar 2025
The March 2025 issue of QME is now out and available online here:
link.springer.com/journal/11…
Four great papers on consumer search (2x), rational inattention, and quality signaling through demand lockout.
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7 Feb 2025
Now available online at #QME: "Discrete choice in marketing through the lens of rational inattention"
by Sergey Turlo, Matteo Fina, Johannes Kasinger (@Kasinger_J), Arash Laghaie (@ArashLaghaie) & Thomas Otter.
link.springer.com/article/10…
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