“Create a level of adrenaline akin to getting hit in the face with a puck.”
That was the one-sentence brief
@warnerbros gave us at
@M7_Innovations to fuel excitement and drive tune-in to the Stanley Cup Playoffs on TNT. We knew we had to hit the ice hard and fast with an all-star squad if we wanted to ‘light the lamp.’ (I speak hockey now)
We put together a multifaceted, immersive campaign to catalyze excitement and let fans…
⚡️️Teleport through a TNT portal onto center ice in the middle of the action
🎨 (Virtually) paint their faces and rep their team on the Jumbotron
🧔♂️Grow a hyper-realistic playoff beard in seconds with NHL easter eggs
All technology powered by the inimitable
@QReal3D
This 60 second sizzle reel from
@Diagonal_Media shows the fun, hard-hitting* results from this campaign with a full stat sheet.
*Disclaimer: Nobody was actually hit in the face with a hockey puck