1/3 Highlights from #NYTechWeek 🚀 Proud to have sponsored the Foundation for Agentic Networks event exploring one of the biggest questions in AI and commerce: How will brands connect with consumers in the agentic era? Insightful discussions and valuable connections.

Customer acquisition costs keep rising, but attention isn't the problem. Relevance is. The brands winning today aren't the ones reaching the most people. They're the ones creating experiences that convert interest into action. POPZ transforms static product pages into interactive social commerce experiences where discovery feels natural, engagement is measurable, and every visitor is closer to becoming a customer. Less spending on attention. More focus on conversion.

The internet dramatically reduced the cost of creating a business. Manufacturing is easier, software is more accessible, and launching a product can happen in days. Yet one challenge remains unchanged: reaching the right customers. Brands spend billions on advertising, creators struggle to monetize their influence fairly, and consumers are overwhelmed by irrelevant promotions. This is where RAMM.AI and POPZ change the equation. RAMM.AI uses AI agents to automate product discovery, campaign creation, creator matching, and reward distribution, helping brands grow through authentic communities instead of expensive advertising networks. POPZ provides every brand with an AI-powered storefront that transforms product pages into interactive social commerce experiences. The result is a new commerce model where brands gain efficient distribution, creators are rewarded for real performance, and consumers discover products through trusted recommendations rather than intrusive ads.

Most brands can tell you exactly how much they spend on advertising each month. Far fewer can accurately measure the impact of recommendations, referrals, and genuine word of mouth. Yet some of the strongest purchasing decisions are still driven by trust between people, not ads. ​As commerce evolves, the brands that can identify, measure, and amplify authentic influence will have a significant advantage. ​POPZ is being built for a future where community-driven growth is measurable, scalable, and rewarded.

The most valuable growth often comes from customers who genuinely believe in a brand. Yet many businesses allocate huge budgets to advertising while overlooking the people already driving trust, recommendations, and repeat purchases. POPZ helps brands turn advocacy into a scalable growth engine.

Every sale should strengthen a brand's connection with its customers. Instead, many businesses lose visibility the moment a transaction happens and must spend again to reconnect. POPZ helps brands build direct relationships, own the customer journey, and turn every interaction into long-term value instead of repeat acquisition costs.

Customer acquisition costs continue to rise, yet many brands still depend on channels they don't control. Growth becomes fragile when your customer relationship is owned by someone else. With POPZ, brands can build direct, AI-powered storefront experiences and stronger customer relationships. With RAMM, products are discovered through creators, referrals, and community-driven commerce rather than expensive ad platforms. The strongest businesses are built on direct access, authentic relationships, and communities they own, not rented attention.

A few more moments from #NYTechWeek 📸 As intelligent agents become a larger part of the customer journey, the way products are discovered, evaluated, and purchased continues to evolve. An insightful discussion on the future of brands, consumers, and AI-powered commerce.

POPZ serves as the consumer-facing marketplace layer, while RAMM.AI evolves into the broader AI infrastructure and automation ecosystem powering intelligent commerce systems behind it.

Modern commerce increasingly depends on sensitive identity and customer data. POPZ is designed with privacy-first infrastructure powered by ICP, enabling secure and sovereign digital interactions.

Products are evolving beyond static listings into dynamic digital assets before redemption and physical fulfillment, enabling new forms of activation, distribution, and demand coordination.

Communities and creators are becoming active participants in commerce instead of passive audiences. POPZ enables transparent, performance-based contribution models directly tied to measurable growth.

POPZ is building infrastructure for verifiable premium commerce. Through Digital Product Passports and transparent product histories, brands can prove authenticity, sourcing, and sustainability directly to consumers.

Customer acquisition is becoming expensive and unsustainable for premium brands. POPZ enables intelligent, performance-driven commerce powered by AI.