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RVA Media Group @RVAMediaGroup

RVA Media Group is a boutique marketing agency delivering customized engagement and remarketing strategies for clients ranging from start-up to Fortune 1000.

Joined January 2013
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Will you miss Captain Obvious? adage.com/article/marketing-…

Hotels.com ditches Captain Obvious in first work from Wieden Kennedy

The mascot, created eight years ago, is no longer the ‘obvious’ marketing choice.

adage.com
In less than a year, the acronym NFT has gone from WTF to BFF for brands. #NFT #nonfungibletokens adage.com/live-blog/how-bran…
“The loss of live sports in H1 2020 contributed to further declines. While sports have returned, people will not return to their old cable or satellite plans.” While video is still king, are you still buying it to old way. Need an OTT strategy? emarketer.com/content/pay-tv…

US Pay TV Advertising Will Suffer Historic Losses

While pandemic-driven lockdowns may have benefited certain forms of media, the traditional pay TV industry is not one of them. In fact, cable, satellite, and telecom TV providers will lose the most...

emarketer.com
With the current economic crisis, largely driven by the coronavirus pandemic, in mind, Facebook is waiving selling fees for businesses through the end of the year in order to reduce the cost of doing business online. #ecommerce #instagram #facebook ow.ly/Rnzl50BeZnu

Facebook Shop Debuts on the Social Network’s Flagship Mobile App

On the business side, new features are coming to Facebook Shops.

adweek.com
Quick shout out to all our furry four legged friends. Love this little guy. #nationaldogday
Does your brand have an online grocery and/or E-Commerce strategy? If not, it is time you realize this is a pivotal moment for CPG brands. You need to be ahead of the curve. #cpg #ecommerce #onlinegrocery #walmart #amazon #instacart #shipt ow.ly/9wUQ50B3JVN
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Do you sell your products on Amazon? Have you utilized Amazon Attribution to drive growth? We are seeing, on average, a 5 ROAS retargeting consumers that have engaged with our clients. #amazon #amazonattribution #branding #cpg ow.ly/oNiQ50B3zup

Why you should take a hard look at Amazon Attribution

The advertising tool, though still in beta, provides effective ways to track how advertising placed outside of Amazon.com helps to drive sales on Amazon, Jake Schwarzbaum of Velocity Sellers writes....

digitalcommerce360.com
"Prior to the pandemic, SMB employed 60%-70% of workers in most countries." Please make and effort to support your small local businesses when you can. #smb #supportlocal ow.ly/xZH550B2Cn3

Small Businesses Are Struggling but Remain Hopeful, New Facebook Research Finds

Small businesses are essential to the global economy. Prior to the pandemic, they employed 60% to 70% of workers in most countries. But for many, Covid-19 is the challenge of a lifetime.

adweek.com
Significant opportunity for brands if this 4 market test is successful. Are you ready to drive direct sales on Instacart? Our clients are seeing strong results. #walmart #instacart #cpg ow.ly/dn0950AXAvT
The number of U.S. households ordering groceries online roughly doubled this month to over 40 million compared to August 2019. Now is the time to get your online grocery strategy in play. #instacart #shipt #cpg #walmart #target #amazon ow.ly/sgkd50zdN6R
First and foremost I hope everyone is safe and helping neighbors in need (from a safe distance). It will be an interesting April as many businesses struggle to survive. #coronaviruslockdown #retail #stimulusplan ow.ly/ixuM50yVqw1

U.S. Retailers Plan to Stop Paying Rent to Offset Virus

Major U.S. retail and restaurant chains, including Mattress Firm and Subway, are telling landlords they will withhold or slash rent in the coming months after closing stores to slow the coronavirus,...

bloomberg.com
Interested to see if anyone else has seen strong results with forced bold text. Losing character space for bold text is an issue but I guess if you have a defined message it would work. #google #ppc #seo #adwords #sorrybingnotforyou ow.ly/AScm50yQkB8
In these unprecedented times, consumer behavior is adapting to the quarantine requests with the use of technology. CPG brands need to be adapting their engagement strategies as well. ROAS is strong and growing. #instacart #shipt #amazon #homedelivery ow.ly/ILfq50yNUOM

Grocery delivery apps see record downloads amid coronavirus outbreak | TechCrunch

As the COVID-19 pandemic spreads across the U.S., grocery delivery apps have begun seeing record numbers of daily downloads, according to new data from

techcrunch.com
It is great to see that a personal touch is still part of society. In the world of texting and email, I still prefer speaking to someone to get things done. It builds true lasting relationships. #happyholidays #rva #buildinglastingrelationships ow.ly/A6Nc50xI8qB?
Can't argue with the strength of Fox properties for advertisers. It will be interesting to see what this partnership will mean for performance campaigns. #fox #advertising #ispottv ow.ly/FNQ050wQbuo
Interesting insights. from one of our partners, on 5 ways that the OTT advertising revolution could play out. #OTT #TV #advertising #branding #programmatic ow.ly/97Pr50wFTEO
Love the new campaigns for CarMax that are being developed The Martin Agency. However, I did laugh when watching the new CarMax spots on Adweek I was served a GEICO ad. Is that double dipping? #branding #carmax #adweek #geico #martinagency #doubledipping ow.ly/T2py50wyqOt

The Martin Agency Simplifies the CarMax Shopping Experience in Its First Campaign for the Brand

2 new ads strip it down to a straightforward message and position.

adweek.com
"GDRP has taught the great advertising industry that it's imperative consumers have more control of their data and more say in how their data is used". With regulation comes guildelines and a level playing field. #digitalmarketing #retargeting #gdpr #ccpa #privacy…
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This list spotlight's CMOs who serve as models of a new, emerging and disruptive chief marketer. Great read and interesting to see the diversity of brands. #cmo #branding #gamechangers #marketing #advertising forbes.com/sites/jenniferroo…
Yes please!! Best $.99 investment I will make today! #echo #alexa #yesplease #amazon ow.ly/tHPg50wsgQ6
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