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3 Sep 2020
This 👇
3 Sep 2020
If you want to “inspire” people, make it clear that you give a shit about them and are desperate for them to succeed.
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Jun 12
In short: ‘self-promotion is client education in disguise’.
Read more 👉 lttr.ai/AsFmo
#PSF #SocialMedia‘Influencer #ConsistencyBuildsComfort
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Jun 12
The shift comes when you reframe self-promotion as client service.
Read more 👉 lttr.ai/AsFf5
#PSF #SocialMedia‘Influencer #ConsistencyBuildsComfort
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Jun 11
When you show up consistently online, you’re not seeking validation; you’re making it easier for future clients to find the right person to solve their problem.
Read more 👉 lttr.ai/AsDQW
#PSF #SocialMedia‘Influencer #ConsistencyBuildsComfort
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Jun 11
This turns self-promotion into a habit, not a one-off performance.
Read more 👉 lttr.ai/AsDKh
#PSF #SocialMedia‘Influencer #ConsistencyBuildsComfort
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Jun 10
Every Friday, spend 30 minutes reviewing what you’ve done that week: client successes, lessons learned, interesting cases, and pick one thing to share next week.
Read more 👉 lttr.ai/AsA2E
#PSF #SocialMedia‘Influencer #ConsistencyBuildsComfort
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Jun 10
You’re not chasing likes and other vanity metrics; you’re nurturing visibility.
Read more 👉 lttr.ai/AsAvS
#PSF #SocialMedia‘Influencer #ConsistencyBuildsComfort
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Jun 5
The firms that get this right treat cross-selling as a measurable behaviour.
Read more 👉 lttr.ai/Ar1L4
#ProfessionalServicesFirms #SmarterClientGrowth #PracticalSteps
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Jun 5
Firms that succeed with cross-selling don’t rely on enthusiasm or personality.
Read more 👉 lttr.ai/Ar1E4
#ProfessionalServicesFirms #SmarterClientGrowth #PracticalSteps
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Jun 4
This is convenient internally, but at the same time is confusing for clients who don’t buy “service lines”; they buy solutions to their problems.
Read more 👉 lttr.ai/Ary17
#ProfessionalServicesFirms #SmarterClientGrowth #PracticalSteps
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Jun 4
But it requires intention: create opportunities for other partners to know what you actually do every day; what your real strengths are in a human way.
Read more 👉 lttr.ai/Aryu7
#ProfessionalServicesFirms #SmarterClientGrowth #PracticalSteps
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Jun 3
Most firms assume cross-selling is a systems or visibility issue.
Read more 👉 lttr.ai/ArwoZ
#ProfessionalServicesFirms #SmarterClientGrowth #PracticalSteps
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Jun 3
For professional services firms, cross-selling is the Holy Grail.
Read more 👉 lttr.ai/Arwgw
#ProfessionalServicesFirms #SmarterClientGrowth #PracticalSteps
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Jun 1
I’m shocked!
Students say law school isn’t prepping them to use AI in practice, new survey shows #LegalNews #AI abajournal.com/news/article/…
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Jun 1
In-house legaltech budgets to double worldwide by 2028 amid AI boom, Gartner predicts #LegalNews globallegalpost.com/news/in-…
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Jun 1
Firms that price based on value will build leverage, strengthen client relationships and unlock far greater commercial upside.
Read the full article: A Value Pricing Master Class by Alec Guinness (Star Wars)
▸ lttr.ai/Arr52
#AlecGuinness #GoodPlace #Auslaw
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Jun 1
Many law firms default to hourly billing because it feels safe.
Read more 👉 lttr.ai/ArrpX
#AlecGuinness #GoodPlace #Auslaw
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May 29
So, Guinness did the smart thing and broke with tradition: Rather than agreeing to a larger upfront fee based on screen time, he negotiated a small percentage of the film’s gross revenue.
Read more 👉 lttr.ai/Arm0H
#AlecGuinness #GoodPlace #Auslaw
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