@RaefLawson profile picture
Raef Lawson @RaefLawson

Executive Director, Profitability Analytics Center of Excellence. Enabling enhanced organizational performance. Previously IMA VP-Research & Policy

Joined November 2012
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  • Followers 1,817
483 Photos and videos
February 19th at 11:00am ET. Join PACE for a free #Webinar by @GaryCokins on "Analytics-Based Enterprise Performance Management (EPM). Register here lnkd.in/gd4aHk7E #managementaccounting #EPM #profitabilityanalytics
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Boards often hear the conclusion: “The ROI is strong.” But ROI is not strategy validation. Boards create value when they pressure-test the logic, not admire the output. Read the article tinyurl.com/ytsdsp9u #BoardOversight #Strategy #Risk #Governance #CapitalAllocation
Raef Lawson in a blue suit smiling.

ALT Raef Lawson in a blue suit smiling.
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ROI is a summary -- it’s not an explanation. Learn more here: tinyurl.com/4yre7bxa Become a member here: profitability-analytics.org #managementaccounting #ROI #economicdrivers #KPIs
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10 facts about management accounting you may not know! Management Accounting is a subject I am passionate about and continually studying. Visit our website to learn more about the 10 facts. tinyurl.com/58a6w75r #CFO #accounting #profitability #CEO
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Most organizations report profitability well. Very few understand it causally. Read article: tinyurl.com/c2kxvmec #CFO #accounting #profitability #CEO
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CFOs: the next planning cycle demands speed and resilience. From AI governance and rolling forecasts to integration-first M&A, ESG economics, cyber drills, and geopolitics—this roadmap shows how finance leads decisions, not just reports. tinyurl.com/5b8dn2w3 #CFO #accounting
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From ABC to AI-based costing 🚗💡 VWW Automotive cut heavy maintenance effort and improved accuracy by embedding AI into Oracle EPCM. The future of costing = ABC traceability AI adaptability. #AIinFinance Read More tinyurl.com/5n8ywrdk #Costing #managementaccounting
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Happy New Year! Wishing you and your loved ones a very happy, healthy, and prosperous 2026. If you have not already done so, be sure to check out our website this year. profitability-analytics.org Let us help you advance your career and your company! #managementaccounting
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Have you got your copy of "Unleashing the Power of Profitability Analytics" yet? 📖 The #ebook /#KindleDeals version is 70% off until Dec. 31st! Paperback at the regular price. Get your copy at your favorite online bookseller like Amazon or Barnes and Noble. #management
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Check out this event. Hope to see you there! profitability-analytics.org/…
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#Cricket and #Accounting are a popular combination! The skills developed in accounting such as teamwork, leadership and problem-solving are skills needed for a cricketing career. For more details click here tinyurl.com/5xtr2hy6 @asif_masani @TandF_AccForum @IMAUKchapter
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Celebrating #InternationalWomensDay just gives me one more reason to say thank you to these amazing women PACE volunteers. 💎 Sydney Berger 💎 Ryan Clark 💎 Ganna Demydyuk 💎Toby Hatch 💎 Cynthia Moehlman 💎 Tiana Salmond THANK YOU! @arianna_BCI @ima @MinneapolisIMA @NJCPA
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As part of the PACE Revenue Management Interest Group, this is the first of several webinars/discussions on different aspects of Revenue Management. March 14. Register free today: tinyurl.com/3s34m7h7 #webinar #revenuemanagement @Financialnewswk @AccountingToday @asif_masani
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Which of these #Accounting jobs are most likely to be automated by #AI ? Automation can create new opportunities for management accountants to work with AI tools and provide value-added insights to their organizations. @SeanSteinSmith @MinneapolisIMA
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This has to change! In eBook # 8, an alternate, forward-looking concept- the Capital Preservation Allowance - is described that can overcome the shortcomings of using depreciation expense in investment management. tinyurl.com/mtpfrvd3 @TandF_AccForum @MinneapolisIMA @NJCPA
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New logo! New Look! We are excited to share our #rebrand with you. Our social media channels and website are all now sporting our new logo in various layouts with complementary colors. Become a member profitability-analytics.org #newlook @LiuLindberg @asif_masani @NJCPA
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Here are a few hockey players that also have #accounting degrees. 🏒 Kate Madigan, although not a hockey player, graduated with accounting degrees from Northeastern University and is now the Assistant General Manager, for the New Jersey Devils. @MinneapolisIMA @arianna_BCI
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The most relevant #KPIs for a company may vary depending on factors such as the type of operations, geographic location, and strategic goals. tinyurl.com/bp4tas3h #Accounting #Keyperformanceindicators @AdrianWaite @AccountingToday @NJCPA
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March 14, at 11:00am ET, we team up in a webinar and discussion to cover selling the same product at different #pricepoints to different demographics - including examples. lnkd.in/ee-CRtXM #accounting @brett_finance @Financialnewswk @NJCPA
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Sorry if you were unable to get into the #webinar last week with Jay David. Link to recording: youtu.be/KiRk4p4fpVs AT&T, Verizon, Cricket, and T-Mobile were all experiencing outages/difficulties at the time of the webinar. @AccountingToday @AccountancyAge @MinneapolisIMA
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