Por fin: Search Console ofrecerá datos de impresiones (no clics ni CTR) en AI Overviews y AI Mode. Empezarán a verse en modo test en una serie de propiedades (yo por ahora no lo veo en ninguna). ¿Qué datos veremos? Según el pantallazo compartido, tendremos impresiones, páginas, países, dispositivos y fechas, incluyendo horas del día. También se reportarán los resultados de IA generativa dentro de Discover. Que yo sepa no se reportará la query, ni la que ha usado el usuario, ni el fan-out de Google (algo que Bing Webmaster Tools sí ofrece). Y por lo que creo, tampoco habrá forma de separar las impresiones de AI Overviews y AI Mode de una misma URL.

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¿Y si hubiera un índice de visibilidad para LLMs, al estilo de los índices que manejamos para Google en SEO? Pues eso ha montado DEJAN, pero con la peculiaridad de que mide la visibilidad para Gemini de las marcas, no de los sitios web. Su metodología:

Google Search ranking volatility is still incredibly heated, even more so - this has been really hard on site owners - special Sunday story.... seroundtable.com/google-sear…

SEO News: I'm now seeing UCP-powered checkout for the first time in Google's AI Mode shopping results. I've now experienced it for Wayfair's free listing results, where a prominent 'Buy' button appears on the item, allowing you to purchase it directly from search results. Here are some observations so far on how the Universal Commerce Protocol works at the checkout level: When does the 'Buy' CTA appear on listings? It seems to only trigger if you are signed in to your Google account. If you're not signed in, the CTA won't appear on free listings. Right now, it only has the capacity to show on either Etsy or Wayfair, with Shopify, Target, and Walmart coming soon. Payment option already being linked Unlike ChatGPT's Instant Checkout feature, because you're already signed in to your Google account to see the feature, it is highly likely that your card is already attached to your Google Pay account. This means you can essentially pay for the product in only one click - compared to ChatGPT, which likely involves more clicks. Comparing against the old 'Buy Now' on free listings The 'Buy' button is different to its predecessor, the 'Buy Now' add-on integration in GMC Next, which allows a direct link to your own checkout on-site with the product already being attached. This new process does not involve a click to your website if the customer has confidence in the quality of the information being presented. What is the opportunity here? This is all about product feeds and your organic shopping strategy. With this specific outlet for transactions being made, it shouldn't matter whether they land on your website or not as an eCommerce SEO. Your job is to get the sale, which can be influenced by visibility and the effectiveness of your feed management strategies. At the moment, this experience is confined to a handful of retailers and surfaces, but it will likely expand quickly with the interest that Google is receiving. It is my expectation that there will be additional tools and reporting to come in GMC Next related to UCP-powered checkout in the near future, so keep an eye out for them in your dashboard (we have already seen the rollout of the Business Agent tab so far).

Vaya. No lo había visto nunca.

¿Pero no iban a sacar a bailar a Google? 🤔

Llevaba tiempo buscando este dato: la adopción del AI Mode de Google es muy baja. Ni 1 de cada 100 visitas a Google pasan por el AI Mode. (Fuente: State of Search Q4 2025)

The clock is ticking on when Google needs to hand over key data to competitive search engines in the EU....

Vaya, esto no lo vimos venir: ChatGPT también cita a la Grokipedia, aunque en ocasiones contadas, eso sí. Como en la visibilidad de cualquier otro sitio, me apostaría algo a que tiene que ver con su súbito aumento de visibilidad en Google.

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Ojo: OpenAI planea cobrar a los anunciantes por impresión, no por clic. Concuerda con algo que vengo diciendo hace tiempo: la mayoría de usuarios de ChatGPT no hace clic en los enlaces, porque su intención no es ir a una web para realizar otra acción (a diferencia de Google, donde muchas de las búsquedas que hacemos sí tienen esa intención). Usos distintos = comportamientos distintos, y por lógica los modelos de monetización deberán ser distintos también. Ahora la pregunta es: ¿verán valor los anunciantes a pagar por impresión en lugar de por clics hacia su web? Puede que algunos sí, pero para otros, ChatGPT podría no ser la plataforma ideal para sus campañas.

Pues se cumple lo que llevábamos meses sospechando: ChatGPT incluirá publicidad en las cuentas gratuitas y en el plan Go (8 dólares al mes). Este plan sólo existía hasta ahora en India y países de menos ingresos, pero ahora se expandirá a todo el mundo.

The traffic share of ChatGPT took a fairly noticeable dip in December: 0.25% → 0.21%. ^ This is based on our panel of 75k websites. A few caveats: ▪️ December is a slow month overall. So hopefully people were just enjoying the holidays, and not clicking links inside their ChatGPT conversations. ▪️ Referral traffic may have been stable in absolute terms, but its share was eaten up by other channels. In December, "Direct" traffic grew by 0.74% and "Social" by 0.16%. You can see more data on traffic share trends across 75k websites here: 👉 https://chatgpt-vs-google(DOT)com/ P.S. If you have questions about this data (or ideas for what else we should report on) drop them in the comments.

If you're promoting YouTube videos, there's a new option being added... Interests -> YouTube Adds More Promote Targeting Options, Image-to-Video AI "So now, if you want to reach a specific community in the app, you’ll be able to promote your content to, say, gamers, beauty enthusiasts, or travel buffs." socialmediatoday.com/news/yo…

Important announcement from Google about "Personal Intelligence" on the path towards Jarvis. Can be super powerful for informing Gemini... But the big question remains if people will actually connect those services to Gemini. Again, users will dictate what's successful. "Personal Intelligence securely connects information from apps like Gmail and Google Photos to make Gemini uniquely helpful. If you turn it on, you control exactly which apps to link, and each one supercharges the experience. It connects Gmail, Photos, YouTube and Search in a single tap, and we’ve designed the setup to be simple and secure."

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Google launches new ads in AI Mode, Direct Offers and a new agentic checkout protocol - Universal Commerce Protocol seroundtable.com/google-ai-m…

Wait, tuna chunking content isn't a good idea? :) Good episode of SOTR with John and Danny. From Danny: "One of the things I keep seeing over and over in some of the advice and guidance and people are trying to figure out what do we do with the LLMs or whatever, is that you should turn your content into bite-sized chunks, because LLMs like things that are really bite-sized, right? So, we DON'T want you to do that. I was talking to some (Search) engineers about that. We don't want you to do that. We really don't." And more from Danny how this can play out: "Let's assume that in some edge cases you're finding you're getting some advantage here. That's what's happening now, but tomorrow the systems may change. So you've gone through all this effort. You've made all these things that you did specifically for a ranking system, and not for a human. And then the systems improve, probably the way the systems always try to improve, to reward content written for humans. All that stuff that you did to please this LLM system that may or may not have worked, may not carry through for the long term."