Drake becoming the first ARTIST ever with 3 albums spending 10 YEARS on the Billboard 200 is so much more than a chart stat 📈 It’s proof of the decision that changed everything… After Thank Me Later, Drake stopped chasing the label’s idea of a “perfect studio album” and leaned fully into Toronto’s sound, the winter atmosphere, the vulnerability, the honesty, the melodies. That choice didn’t just work… It disrupted the industry. Disrupted the narratives. Disrupted what people expected an artist to deliver. Take Care was the real game-changer. Now with ICEMAN, it feels relevant all over again… Stepping further away from the label. A lot of expectations. A lot of people trying to define his next move. ICEMAN feels like another game-changing moment 👀🧊

Tyler, The Creator almost gave up on making the ‘SORRY NOT SORRY’ music video the day before filming: “And then some happened to and finally it was like: “Yo we can't finally it was like yo we can't not do this video”, I do not want to be 43 with a seventy old running around like: “I should have did the video”, so we got it done. And literally the day before we shot it, I almost canned it, I almost can it literally because I was like: “It's a hair away from being creative and corny”, is like sometimes right here and I was like: “It's a hair away from being a little cornball”, but I changed something last minute it ended up being like one of my best videos.”

JAŸ-Z on the difference between chasing results and committing to the process

We lost Nipsey on this day in 2019. The marathon will always continue 🏁🕊️⁠ ⁠ (🎥: @TIDAL)

Some of you Hov fans need to appreciate 4:44 more.

watch @idk speak on a$ap rocky & new big 3. #CoverLines: youtu.be/5O7CaDpCl-g

March 9, 2009 @RapRadar launched Salute @ElliottWilson and @bdotTM

Bdot begs #JayZ to give the fans an album or tour after he puts ‘Dead Presidents’ on streaming services via @wayupwithyee

15 Years Ago Today, Wiz Khalifa Released His Mixtape ‘Cabin Fever’ 🔥⛽️