Behavioural science isn't nice-to-have, it's essential infrastructure for conservation and climate action. Understanding what drives decisions helps us design interventions that last. @Rare_org 's top 5 insights from 2025: rare.org/stories-articles/be…

Our Rare Reads book pick, "Human Nature: Nine Ways to Feel About Our Changing Planet," blends climate science with emotional honesty, arguing that how we feel about climate change is inseparable from how we understand and respond to it. Share with us in the comments: What role do emotions play in your understanding of climate change? Learn more about Rare Reads at rare.org/rare-reads #climatechange #humannature #katemarvel #behaviorchange

NEWS: @impakterdotcom lists Rare among 7 organizations to fund that are attacking root causes of climate change. "If we’re serious about keeping warming below catastrophic levels, we need to fund organizations attacking the structural drivers of emissions, vulnerability, and unsustainable behavior." impakter.com/beyond-carbon-o…

We're reading Kate Marvel’s "Human Nature: Nine Ways to Feel About Our Changing Planet," and it’s the perfect climate book to start 2026. Marvel pairs rigorous science with nine emotions (wonder, anger, guilt, fear, grief, surprise, pride, hope, love) to show that feeling deeply isn’t a failure of objectivity; it’s part of being human. The result is clear-eyed about risks, but action-oriented. If you’re burned out by doomscrolling, join our Rare Reads journey month and dive into a book that leaves you feeling more grounded and focused ➡️ rare.org/rare-reads/ Leave us a comment below...what emotions are you sitting with today when it comes to climate change?

📚 ✨ Rare Reads’s January Book Pick is... Human Nature: Nine Ways to Feel About Our Changing Planet by climate scientist Kate Marvel! The book explores climate change through emotion—wonder, grief, anger, hope, and love—arguing that how we feel is inseparable from how we act. It’s a powerful reminder that climate change isn’t just a scientific challenge, but a deeply human one. Click the link to read along: rare.org/rare-reads/

📣 NEWS: In @SSIReview, Rare’s Philipe Bujold joined @gayleburgess and @LuciaReisch offer a blueprint for conservationists to more effectively apply behavioral insights by changing our own behavior first. 🧠🌱 ssir.org/articles/entry/beha…

The age-old question: how do you keep your New Years resolutions? Good behavior-based insights from @katy_milkman on @sciam Science Quickly podcast. 🧠🎧 scientificamerican.com/podca…

✨ Rare's year in Review: Launching the world's first Small-Scale Fisheries Impact Bond In Southeast Sulawesi, Rare has mobilized $8.1 million to finance three new managed access areas, benefiting nearly 30,000 fishers and channeling climate resilience funding directly to frontline communities. It's also the foundation for a planned $70 million regional expansion, bringing outcomes-based conservation finance to more coastal communities. Read more about Rare's work channeling funding directly to frontline communities: bit.ly/48cGOaA

We are thrilled to see our own VP of Innovative Finance Kate Schweigart listed as one of Fin Erth's 101 Women Leading in Climate for 2025! fin-erth.com/2025awardees

✨ Rare's 2025 Year in Review: The Power of Networks This year, Rare strengthened and expanded networks that amplify individual leadership with collective power. Hundreds of mayors in the Coastal 500 are shaping ocean policy, while members of Colombia's Sustainable Mayors' Network are advancing regenerative farming. Across these and other growing alliances of women and youth driving conservation locally, networks are accelerating peer learning, shared advocacy, and durable systems change worldwide — ensuring community-led conservation scales equitably and effectively. Explore more of Rare's Year in Review: bit.ly/48cGOaA

✨ Rare's 2025 Year in Review: A win for small-holder farmers in Colombia! This year, with support from @Salesforce, Rare built and piloted Agent Tierra —a WhatsApp-based digital virtual extension agent co-created with smallholder farmers in Meta, Colombia. Built using behavior-centered design, it delivers tailored agronomic advice to smallholder farmers and lays the groundwork for an AI-powered advisory system. Explore this and more community wins ➡️ bit.ly/48cGOaA

✨ Rare's 2025 Year in Review: A win for regenerative agriculture in Colombia In 2025, farmers in Meta, Colombia, consolidated major gains: years of collective action had transformed how land is managed, restoring soils, protecting water sources, and proving that farming can be both profitable and regenerative. A four-year comparative soil study confirmed measurable improvements in fertility, water retention, and reduced reliance on chemical inputs — clear evidence that regenerative agriculture strengthens people and nature. Explore this and more community wins ➡️ bit.ly/48cGOaA

✨ Rare's 2025 Year in Review: Peer-to-peer learning for regenerative agriculture Rare's peer-to-peer learning model has empowered local farmer leaders (Profes) with certification and recognition as trusted advisors. They now guide thousands of peers in adopting regenerative practices, with women and youth stepping into leadership like never before. 46% of the Profes in Colombia are women, like Nellie. Explore our entire Year in Review to learn more about our impact on regenerative agriculture: bit.ly/48cGOaA

🌊 Hope is rising for giant clams in Palau thanks to a grassroots aquaculture initiative: The Giant Clam Farm Project. Community members in Melekeok, Palau are restoring the giant clam — a keystone species for healthy reefs, local food, and Palauan culture — through community-led farming techniques. The project addresses overharvesting and environmental stress by blending modern conservation techniques with ancestral knowledge. Learn more about Palau's community-led aquaculture here: #Palau #GiantClam #OceanConservation #FoodSecurity #BlueEconomy #CommunityLed #MarineRestoration

✨ Rare's 2025 Year in Review: A win for building financial resilience 📍 The Philippines and Indonesia In 2025, Rare expanded access to financial tools that help frontline communities weather shocks and plan for the future. By pairing innovative insurance models and community savings with the world’s first Small-Scale Fisheries Impact Bond, Rare is turning local financial strength into lasting climate resilience. Explore this and more community wins ➡️ bit.ly/48cGOaA @bfarph

Rare's 2025 Year in Review: Harnessing technology and behavioral science for people-powered change This year, with support from @Salesforce, Rare built and piloted Agent Tierra —a WhatsApp-based digital virtual extension agent co-created with smallholder farmers in Meta, Colombia. Built using behavior-centered design, it delivers tailored agronomic advice to smallholder farmers and lays the groundwork for an AI-powered advisory system. Agent Tierra has been recognized at @Cop30noBrasil Sustainable Business Case Awards and The NAT Innovation in Action platform for driving scalable, community-led climate resilience. Explore our entire Year in Review here: bit.ly/48cGOaA #AIforgood #AISustainability #ClimateAction #RegenerativeAgriculture