AI-first shopping starts in chat. With Instant Checkout the Agentic Commerce Protocol (ACP), you don’t have to leave. This is Agent Customer Experience: chat → consider → buy.
Near term: specialty buys shift to chat (bikes, strollers, mixers). Agents shortlist, explain trade-offs, convert.
Longer term: commodity buys flip from search-led to agent-led replenishment. Your assistant keeps you stocked and price-optimized.
What won’t change (for specialty): social discovery still sparks demand. Brand still earns trust (and premium).
What does change: the front door to commerce is chat. Storefronts become APIs. The funnel compresses—intent, eval, checkout—in one conversation.
Incumbents: Adobe/Salesforce et al get re-architected for ACX. Differentiation shifts from page design to data, agents, outcomes.
Founder opportunities: agent-native merchandising attribution; ACP connectors merchant tooling; product knowledge graphs/RAG; compliance brand controls; agentic journey analytics.
ACX won’t kill commerce—but it will reroute the path to purchase for many brands.