The home of readable radical research
Joined May 2021
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32 Photos and videos
Pinned Tweet
7 Dec 2021
JCB, the Journal of Customer Behaviour, is an academic journal with an artistic mission. Focussing on the fields of marketing, branding and customer/consumer behaviour, it publishes, poems, short stories, opinion pieces and articles with attitude.
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Special issues are supposed to be special, though too often they are merely same-old, same-old. Not this one. This JCB issue explores consumer culture through storytelling, creativity and scholarly mischief. Free to access for the next two weeks at: researchjcb.com/volume-25/
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Coming soon, JCB’s most astonishing issue yet. Don’t miss it!
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19 May 2025
A new special issue of JCB on the theme of World’s Reimagined, guest curated by Astrid Van den Bossche, is out now. You can read it for free for the next two weeks at: researchjcb.com/
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Journal of Customer Behaviour retweeted
28 Dec 2024
New issue of JCB is out, featuring an article by yours truly on the myth of 'interdisciplinarity' and the (many) issues we face in academia. #academia #interdisciplinarity
edition.pagesuite-profession…
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30 Dec 2024
We have launched what we believe to be our finest issue yet. It's a thing of beauty. Come see for yourself researchjcb.com/content/ It's free to access for the next fortnight. There is much to enjoy.
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30 Dec 2024
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31 Dec 2024
We strongly recommend reading the paper by @RobotTheory which explores why, despite asserting the contrary, "the system we work in prevents us from doing interesting research that makes a difference."
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6 Sep 2024
Mark Tadajewski's inspiring account of his scholarly journey, emphasizing the importance of reading widely, valuing scholarly diversity, and engaging with forgotten, neglected, and excommunicated ideas in marketing thought.
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6 Sep 2024
Bernard Cova amusing tale of his academic career, recounting his journey from "postmodern tinkerer" to "chameleon" and how these nicknames reflect his adaptable approach to research and publishing.
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6 Sep 2024
Set sail on the "Raft of the Researcher" with the latest issue of JCB! This captivating collection navigates the turbulent waters of academia, offering a refreshing and eclectic take on marketing, branding, and consumer research that will inspire, entertain, and provoke thought.
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6 Sep 2024
Or Chris Hackley's candid and self-deprecating memoir of his early academic career, humorously recounting his desperate quest to publish research articles before he'd actually done any research or had any findings.
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31 May 2024
If you could give us a follow over on the old Facebook, it would be greatly appreciated. The URL is facebook.com/profile.php?id=…
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20 May 2024
Is it possible to pity the plight of the White male middle-aged professor? This article makes the case. acrobat.adobe.com/link/revie… #workingclass #diversityandinclusion #academictwitter #intersectionalmatters #identityinacademic #highereddiversity
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20 May 2024
Attention marketing scholars and enthusiasts! 📢 The latest of JCB is out now, and it's not to be missed. In this provocative edition themed "Less is More", the JCB editorial challenges the bloat and overwrought complexity plaguing much of today's academic marketing research.
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20 May 2024
One of the most controversial articles in this issue is Declan McGinty's "In the Line of Fire," He daringly speaks the unspeakable, shedding light on the plight of the once-venerated (now oft-vilified) middle-aged White male marketing professor. 😲
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20 May 2024
You can download said article on the official site or here dropbox.com/scl/fi/ufmynpnq0…
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