We had a whole diatribe ready to post on this lovely Monday afternoon. Alas, we've seen enough bricks of text here on LinkedIn. Everything that needs to be said can be summed up in this lovely gif. #iykyk More soon.

Are you headed to Midyear? 🌸🏛️ We're sure everyone will be inundated with private listing network debates, so we'd love to give you some reprieve between sessions to show you some of what's being built to move this industry forward. Our hubris may be showing, but we've built the first truly AI-native platform designed to supercharge the agents determined to survive the industry's next wave, no matter how the headlines shake out. The current roster includes: - RealReports (AI-powered “Carfax for homes”) - Taxshot (modern tax/public records solution) - Pulse (past client engagement engine) - Prospector (lead gen and prospecting) - RealCMA (fresh take on the CMA platform) - Sightline (on- vs. off-MLS analytics) - Local Data Widget (embeddable POIs/demographics for listings) - Generator widget (embeddable lead capture for brokerage websites) If you want to take a look, hit my DMs or grab on time on my calendar here - calendar.app.google/uHamkFyn… Always happy to keep it classy and catch up over some bourbon at the bar as well. See you there! More soon.

💓 New on RealReports: Pulse Lead Gen Site 💓 We know everyone's algorithms are hard at work feeding you inflammatory industry lawsuit gossip... BUT if this post breaks through, it means you're more interested in scrappy teams that are working hard to move our industry forward, which means you're my people. So without further ado, this week we rolled out a major update to Pulse, our client engagement engine in RealReports. Pulse now includes a personalized lead generation website that lets homeowners instantly check their home's value and equity, then enroll in ongoing Pulse property updates with a single click. It’s a proven, automated way for agents to generate new business by turning curiosity into long-term client engagement. Here’s a quick how-to: 1) Go to the Pulse tab in RealReports 2) Click the “Generate Leads” button 3) Copy the link to your lead gen site and share (NOTE: you must be a Pulse subscriber to access, which is $5/month) 4) You will receive an email notification each time a new lead is generated 5) As new leads come through, you can enroll them in one click from your Pulse dashboard If you want to learn more, we’re hosting a deep dive webinar on Pulse on Wednesday, June 3 @ 1p ET (RSVP link in comments) 👇 More soon.

AI-powered property intelligence continues gaining traction across the MLS landscape. @RealReportsAI has expanded its platform to Mid Georgia MLS, giving members access to nationwide property data, AI-driven insights, and client engagement tools designed to support agents in a competitive market. As more MLSs evaluate next-generation technology, one question keeps surfacing: What tools truly help members deliver more value to consumers? 🔎 Read the full story here: zurl.co/8grki Looking for more MLS and association-focused content? Send us a message. #retechnology #MLS #PropTech #RealEstateTechnology

🤝 NEW PARTNERSHIP EXPANSION: SIMLS 🤝 Boom. Staten Island MLS just selected RealReports as its new official tax records provider. As part of the launch, SIMLS members also gain access to Prospector, our premium prospecting suite, included as part of our Taxshot program. The broader pattern is becoming clear: firms want modern, unified platforms over fragmented legacy stacks. We’ve built RealReports to consolidate property intelligence, tax data, prospecting, client engagement/retention, and CMAs into one AI-native ecosystem, making every tool more powerful and every workflow more seamless. The result? Meaningful business growth and a real competitive advantage in an increasingly crowded market. Here’s what Sandy Krueger (CEO, SIMLS) had to say: “Our focus is always on delivering meaningful value to our members. By expanding our partnership with RealReports and adopting Taxshot, we’re providing a modern, fully integrated tax records solution that strengthens the quality and accessibility of property data for our members.” Full announcement 👉 mlsproptech.com/press-room/s… More soon.