82% of performance marketers see AI-powered goal-based buying as a meaningful growth opportunity. Yet, only 17% are actually scaling it. That gap is your opportunity. So where does your team stand? Are you ready and confident for goal-based open web buying? Or waiting for your competitors to catch up first? Download the full report: realize.com/performance-agen…

Every four years, football takes over everyone's feed, grabbing everyone's attention online and offline. But what kind of ad visuals stop the scroll and convert while fans are actively consuming content? If you're a performance marketer who wants to actually capitalize on the football summer 2026 instead of blending in with generic creatives, this practical guide from @Taboola's Creative Shop is for you. Which pro tip do you find most insightful? taboola.com/wp-content/uploa…

Agentic AI is working, but the problem? It's only working in two places, search and social, because of the tools available. 76% of performance marketers are already seeing meaningful results from AI-powered campaign solutions. But almost all of that lift is concentrated in search and social. The open web, which reaches 600M daily users across premium publisher inventory, is sitting on the sideline. Realize surveyed 200 senior performance marketers across the US and UK, and the demand signal is clear: 80% say they would increase open web spend if it offered the same agentic AI automation they rely on elsewhere. (and 86% would shift up to a quarter of their performance budget to make that move.) The biggest spenders feel this the most. Read the B&T piece to see exactly where the integration wall hits hardest bandt.com.au/results-are-fol… That's exactly the infrastructure gap Realize was built to close. Agentic, goal-based campaign management on the open web because the open web isn't a secondary channel, it's the next performance frontier.

Industry leaders come to Cannes Lions and set the tone for where the advertising industry is heading. Not surprising that this year the conversation is set to be all about agentic AI. The performance marketing stack is being rewritten in real time and agentic systems are changing how marketers think about growth, automation, and what comes next beyond search and social. Request time to sit down with Adam Singolda, Krishan Bhatia, Ehud Furman, Daniel Horowitz, Alex Fannius, Vincent Meyer, Nadav Perry, or Lauren Karabush and explore what the Agentic Advantage means for your performance marketing strategy and how to build for the AI era. See you on the Croisette: interact.taboola.com/realize…

Big milestone for @Taboola - inclusion in the Russell 3000® and Russell 2000® Indexes. Grateful to our team and partners worldwide for helping make this possible. LG. 🚀

Based on The Agentic Advantage in Performance Marketing survey, 80% of advertisers say they'd increase their open web investment if it offered the same AI-powered automation they rely on in search and social. That's not a niche opinion. That's 4 in 5 marketing leaders telling you exactly what's holding back their budgets. The demand for agentic AI on the open web exists. The infrastructure to match it is what's been missing. We changed that. Download the report: realize.com/performance-agen…

Every four years, football takes over everyone's feed, grabbing everyone's attention online and offline. But what kind of ad visuals stop the scroll and convert while fans are actively consuming content? If you're a performance marketer who wants to actually capitalize on the football summer 2026 instead of blending in with generic creatives, this practical guide from @Taboola's Creative Shop is for you. Which pro tip do you find most insightful? taboola.com/wp-content/uploa…

Most performance marketers agree: agentic AI on the open web is a major growth opportunity. When surveyed, 76% shared that they see AI wins, just nearly all of them inside the walled garden. Download The Agentic Advantage in Performance Marketing report and decide for yourself: realize.com/performance-agen…

Buying a home doesn't usually start with a search query. It starts with someone reading about their financial options, wondering if there's a financially smarter way to purchase without a bank loan. Embracon needed to reach their audience at the moment that real purchase intent forms. They were already running campaigns across search and social, but those channels only captured people already looking. With Realize, Embracon distributed sponsored articles across premium Brazilian publisher sites, educating consumers on how consortium works. To sharpen their ad creative, they worked with @Taboola's Creative Shop, with in-person training that lifted the quality and performance of every ad they ran. The results? 4% more unique leads year over year. Home purchases traced directly back to the campaign. A projected 94% increase in their Realize budget for 2026. Awareness-stage content converts. Read the full case study and tell us if you disagree: taboola.com/resources/case-s…

Your current channels have a ceiling. According to our survey of 200 senior performance marketing leaders, 75% rate finding a channel that delivers incremental outcomes beyond search and social as very or extremely important. Because saturated channels stop delivering incremental growth at scale, you need to add a channel that can actually move the needle on performance beyond what you're already getting. Realize changes that with agentic AI. Get the full report: realize.com/performance-agen… Source: The Agentic Advantage in Performance Marketing, Realize Survey Report, May 2026

76% of performance marketers see AI wins from AI-powered campaign solutions, but almost entirely confined to search and social. The open web is sitting on a massive untapped opportunity, and based on our survey, most marketing leaders already know it. The open web has the audience but it was missing the tools. That’s why we built Realize: agentic AI for performance marketing on the open web, with the data, scale, and transparency to match. The Agentic Advantage in Performance Marketing report breaks down exactly where the opportunity lives, what's holding budgets back, and what changes when agentic AI comes to the open web: realize.com/performance-agen…

We surveyed 200 performance marketing leaders on where their performance budgets are spent: 74% are heavily concentrated in paid search 67% in paid social Those channels deliver. But when everyone's budget is in the same place, incremental growth has to come from somewhere else. And that’s the open web. Realize What's Yours. Download The Realize Agentic Advantage report for more insights.

76% of performance marketers are seeing real AI-driven performance gains but almost all of it is locked inside search and social. 80% say they'd move budget to the open web if agentic AI existed there. The good news? It does now. Realize is live in beta. Read the B&T piece to see exactly where the integration wall hits hardest: bandt.com.au/results-are-fol… Where do you stand? Is your media mix ready to embrace agentic AI?

This was so much fun !! @nasdaily thank you for the opportunity, you’re one of one 🙏

Your current channels have a ceiling. According to our survey of 200 senior performance marketing leaders, 75% rate finding a channel that delivers incremental outcomes beyond search and social as very or extremely important. Because saturated channels stop delivering incremental growth at scale, you need to add a channel that can actually move the needle on performance beyond what you're already getting. Realize changes that with agentic AI. Get the full report: realize.com/performance-agen… Source: The Agentic Advantage in Performance Marketing, Realize Survey Report, May 2026

75% of marketing leaders rate finding incremental performance beyond search and social as very or extremely important. It's harder to scale growth in a crowded channel. Those who are ready to move beyond that ceiling know that the open web is where the next increment of growth is. Read the Agentic Advantage report for the full picture.

Performance marketers, are you letting your workflow get in the way of adopting agentic AI? We surveyed 200 performance marketing leaders and 54% admitted that the difficulty of integration is what's stopping them. The complexity is real. Download The Agentic Advantage report for the full breakdown.

PPC Land dug into our latest research, the Agentic Advantage report, where we surveyed 200 senior performance marketing leaders, and found the stat buried in the data that performance marketers need to see. 81% of advertisers would increase open web investment if agentic AI matched walled gardens. The technology layer is the only thing standing between advertisers and the open web. Realize is built to close it. Read the full breakdown ppc.land/most-advertisers-se…

76% of performance marketers are already seeing gains from AI-led advertising. 80% agree they would increase their investment in the open web if it offered the same AI-powered automation they rely on in search and social. 86% would be willing to shift up to a quarter of their budgets to make that happen. Read more about our latest survey results on @MarketingMind_ marketingmind.in/eighty-perc… Download the full report: realize.com/performance-agen…

41% of performance marketers say real-time CPA/ROAS optimization is the #1 benefit of agentic AI. Download our Agentic Advantage report to gain access to the complete findings, channel-level benchmarks, and actionable insights

Taboola Study Reveals 76% of Advertisers Benefit from Agentic AI, 86% Willing to Shift Budgets to the Open Web 𝐊𝐧𝐨𝐰 𝐌𝐨𝐫𝐞👇 smartsolutionsworld.com/tabo… @taboola #Taboola #SmartSolutionsWorld