What ruined high school recruiting isnโt the transfer portal or NIL, itโs the snake oil that 247Sports, Rivals, & On3 have managed to fool yโall into believing itโs the gospel for recruiting. The sheer number of people who believe the only way to determine a playerโs value is by stars is wild.
A 30 For 30 should be done on how those brands built a matrix and managed to plug everyone into it without the masses realizing. Kudos to them for building their brands, but shame on yโall for being fooled by it.