out of touch, every single person Iβve ever been in a car with when passing cows have pointed out the cows and we all looked.
MrBeast reveals the "Purple Cow" rule he uses to get 200 million views per video
"If you're driving down the road and you see a cow, you' wont look. But if there's a purple cow, you're going to look four times"
"If you're scrolling videos and it's something you've seen before, that's a cow. But putting a bunker underground with two people living in it, that's a purple cow on social media"