Just announced 📣 We've committed £30m to @RedriceV's Fund first close.
The cornerstone investment via our Enterprise Capital Funds programme will help unlock finance for early stage businesses in the premium consumer space.
Read more bit.ly/31YUJPy#BBBECF
I have been talking with many #entrepreneurs and think a big question to all of us coming out of this period, but particularly those brave souls who have started businesses, is:
2. As the wonderful @maryportas frames it, we live in the #KindnessEconomy, where brands will be judged, rewarded and punished based on their acts of kindness not their words of promise.
1. During the current crisis brands (the good ones) are recognising the need to act purposefully, not just broadcast a lofty brand purpose. There’s a difference.