Redseer is a leading strategy consulting firm that guides critical decisions in disruptive markets for investors, brands and new-age companies.
Joined June 2009
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Congratulations to FirstClub on raising $55M, from Peak XV Partners & others.
A different quick commerce playbook is emerging:
• Premium, high-quality products
• Curated assortments of endless SKUs
• Gifting-led baskets with higher AOVs
na2.hubs.ly/H0671YJ0
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Value grocery is winning not on speed, but on SKU selection and low-cost logistics.
Our Partner Mrigank Gutgutia was quoted in Fortune India on a quieter shift reshaping Indian retail.
Read More na2.hubs.ly/H066QVH0
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Quick commerce is 1% of branded retail today. By 2030, it could be 12%.
That is not a channel shift. That is a 10x reallocation of shelf space, fought basket by basket, in under 10 minutes.
If quick commerce is on your CY2027 plan, talk to our Quick Comm Strategy Consultants.
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Beauty brands don't choose between Vertical Commerce and Quick Commerce, they grow through both. One builds preference, the other builds repeat.
Unlock growth with our Benchmarks platform. Book a demo today: na2.hubs.ly/H0635qs0
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ChatGPT can influence both consideration and purchase decisions in a single interaction, making it a uniquely powerful advertising surface.
Read more on our latest report on AI in Advertising - na2.hubs.ly/H062Xf20
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22 million households moving away from loose staples to packaged products, while prioritising healthier choices and with a willingness to pay a 10-15% premium.
Yet existing channel is built to serve them.
That's the opening for value grocery na2.hubs.ly/H061Qly0
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India's AI hiring bulges in the middle, not the usual junior-heavy pyramid. Senior specialists who collaborate constantly, and AI pushes that further. Collaboration needs rooms, not desks: space per seat is rising even as teams shrink.
Read more na2.hubs.ly/H061MbR0
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Global ad spend has crossed $1T. AI is rebuilding the stack from creative to measurement. India's engineering depth is positioning its AdTech firms to capture platform value, not just service revenue.
Full ET coverage - na2.hubs.ly/H060JRN0
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Congratulations to our newest partner Kushal Bhatnagar.
Congratulations to our newest partner, Kushal Bhatnagar. and genuine commitment to client impact that you have been bringing every single day. We're excited for everything this next chapter holds
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Every tree absorbs, every root holds, every canopy shelters.
This World Environment Day, Redseer planted 3,000 trees for a greener future, with support from Grow-Trees and Sankalpa Taru.
#Worldenvironmentday #Redseer
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Speciality chemicals is witnessing a 3PL moment.
As supply chains become more fragmented and formulations more complex, value shifts from manufacturing to coordination creating a $130-150Bn opportunity projected to grow at 8% CAGR.
Read More na2.hubs.ly/H05XwpJ0
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As economies get richer, advertising grows faster than GDP. What looks like low ad spend today is often future runway.
Our latest report explores how AI could accelerate the next phase of AdTech growth - na2.hubs.ly/H05SYHd0
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India's AI hiring has grown 6x since 2019, but the fastest-growing skills aren't the biggest ones.
Data Science, AI Engineering and Generative AI are reshaping talent demand and, with it, the future of workplace strategy.
Read more from na2.hubs.ly/H05RdrN0
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AI is not just reshaping who companies hire. It is reshaping the space they hire them into.
Our Associate Partner Chhavi Singh spoke to ET HRWorld on how AI-led teams are pushing enterprises toward "core plus flex" workplace models.
Full report - na2.hubs.ly/H05RbhG0
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Markets no longer wait for certainty. Categories get rewritten in quarters & AI compresses every cycle. Strategy can't stay theoretical, it has to move at market speed.
Redseer - Guiding through critical decisions in disruptive markets.
#RedseerConsulting
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First, "AI" in advertising isn't one thing. It's three.
i. ML: predicts, ranks, and scores. Cheap and mature.
ii. GenAI: writes and designs on demand. Scaling fast.
iii. Agentic AI: plans and acts on its own. Still early.
Different costs, different jobs, different winners.
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India sits at the centre of building this stack.
The global AI ad infrastructure is engineered here. AdTech roles pay 2-4x local IT salaries, and home-grown players like InMobi and Affle now operate across 50 countries from an India base.
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AI doesn’t level the field. It widens the gap.
More data builds better models, attracts more advertisers, and creates even more data. The leaders keep pulling ahead. Execution speed is the new moat.
Full report here: bit.ly/4vxjiz9
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