5pm UK time is 9am in California
I can't imagine the kind of hissy fit they'd throw if you tried to kick off a Premier League match at 9am
As an American I really don't get to say this often so thank you for the opportunity: The world doesn't revolve around you
im not too arsed about the whole World Cup match times, but there genuinely is no reason why they couldn’t do a day schedule of games at 5pm/6pm uk time, 8pm/9pm, 11pm and then one at 1am??? like for those 5pm and 6pm games, they’re like 12pm in Texas and Georgia