RefCampaign — the all-in-one SaaS platform to launch, manage, and track your ambassador, affiliate, and referral programs. Turn word-of-mouth into growth.
Before launching your program, ship 5 things:
→ 3 banner sizes (300x250, 728x90, 1080x1080)
→ 1 short demo video (<60s)
→ 1 swipe-copy doc for email
→ 1 deeplink generator
→ 1 FAQ for their audience
Affiliates without assets just send naked links.
#AffiliateMarketing
“We need more affiliates” is the wrong goal.
10 active affiliates beat 1,000 dormant ones.
→ Activation rate
→ % posting in the last 14 days
→ % with at least 1 conversion
If those are red, recruiting more is just adding to the graveyard.
#AffiliateMarketing
When a Stripe payment is disputed, the affiliate commission shouldn’t keep paying out.
Just shipped: disputes and failed payments now flow through the commission lifecycle automatically.
No more spreadsheet clawbacks. No more “wait, this was already paid?”
#AffiliateMarketing
The first 7 days of an affiliate decides everything.
→ Approval in <24h
→ One welcome email with their unique link
→ One asset they can post today
→ One nudge on day 3 if zero clicks
After day 7, conversion to first sale drops 4x.
#AffiliateMarketing
Just shipped: commission tiers per campaign.
→ 5% on the first $1K of MRR
→ 10% from $1K to $5K
→ 15% above
Reward your top affiliates without rewriting your contract. Set the tiers once, RefCampaign applies them on every conversion.
#AffiliateMarketing
Affiliates, honest question:
What’s the one thing that made you quit a program?
→ Slow payouts
→ Unclear commission rules
→ No assets or support
→ Tracking that lost your conversions
→ Better deal elsewhere
What’s pushing people out the most?
#AffiliateMarketing
Affiliate tip: Check what % of revenue comes from your top 3 affiliates.
Above 70%? You don’t have a program. You have 3 freelancers.
Any one of them can quit, raise rates, or sign with a competitor next month.
Diversify before they force you to.
#AffiliateMarketing
New in RefCampaign: 5 default metrics.
→ Activation rate
→ Time to first conversion
→ Revenue concentration
→ Margin per affiliate
→ Payout latency
Five numbers that drive decisions — not 30 charts you scroll past.
refcampaign.com#RefCampaign#AffiliateMarketing
Weekly affiliate review in 10 minutes:
1. Top 5 by revenue this week
2. Top 5 by % growth vs last week
3. Anyone who dropped to zero
4. New approvals not yet active
Message 2 people in group 2. Reach out to group 3.
That’s it. Close the dashboard.
#AffiliateMarketing
A snapshot lies. A cohort tells the truth.
"Avg revenue per affiliate" hides:
→ When they joined
→ How long they stayed active
→ Whether new recruits convert
Group by signup month. Compare cohorts at the same age.
That’s the comparison that matters.
#AffiliateMarketing
RefCampaign manages affiliate programs without the bloat: plugs in directly, attribution that actually holds up, GDPR-compliant because we're EU-based.
The ambassador program isn't live yet — I'd rather bring people in early and shape it with them.
Join the waitlist and you're invited before anyone else. For agencies, consultants, creators, and SaaS founders.
Affiliate platforms ship with 40 default metrics.
Most program managers check 3.
The rest slows decisions and hides what matters.
A useful default view answers one question: who needs my attention this week?
If yours doesn’t, it’s wallpaper.
#AffiliateMarketing#SaaS
Question for affiliate managers:
If you had to pick one KPI for the next 90 days, which one?
→ Activation rate
→ Time to first conversion
→ Revenue concentration
→ Payout latency
→ Something else
Curious what people actually optimize for.
#AffiliateMarketing
Revenue is a lagging indicator. By the time it drops, the damage is 60 days old.
Watch these instead:
→ Login frequency
→ Links generated per week
→ Asset downloads
→ Email open rate
When they drop, revenue follows 4-6 weeks later. Catch it early.
#AffiliateMarketing
Stop segmenting affiliates by tier (gold/silver/bronze).
Segment by behavior:
→ Posters who don’t convert
→ Converters who don’t repost
→ Both
→ Neither
Each group needs a different message. None of them cares about a medal.
#AffiliateMarketing
RefCampaign surfaces these by default: activation, time-to-conversion, concentration, margin, latency.
No setup required.
refcampaign.com#AffiliateMarketing#SaaS