Regional language no competition at all.
Everyone will watch Urdu dramas , listen to Hindustani songs, host urdu mushahiray & take part in Hindustani Sufi tradition by hosting qawwali night.
Amir Khusrau solos.
Always remember that Punjabi is a Muslim language (majority Muslim speakers) while Urdu (basically Hindustani) is mostly spoken by Hindus therefore it is not an appropriate language for Islamic Pakistan. We will make the children of Urdu speakers speak the Muslim Punjabi language