Reputation Leaders is a strategic thought leadership and reputation consultancy that builds brand visibility and trust.
Joined September 2014
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We’re in Forbes! We’re so excited to see our research for Hershey’s Heated Debate being shared more widely!
There are two types of s’more eaters… those that like it Toasty, and those that like it Gooey.
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However, whichever camp you are, it has to be Hershey’s chocolate, with 95% of respondents saying that Hershey’s belongs in a classic s’more. This isn’t a small matter
; Reputation Leaders’ research found that the US consumes more than an estimated 2.5 billion s’mores annually!
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So which Camp are you?
Marshmallow Guide:
•Camp Gooey: I roast the marshmallow until it’s perfectly golden brown
•Camp Toasty: I enjoy my mallows burnt to a crisp
Read the full Forbes article here: buff.ly/NudllHP
#smores #hersheys #research #consumerresearch
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You can’t replace the human element.
Earlier this year we released the Vantage Point, our annual report for comms professionals.
In the report we asked American workers about their internal comms preferences.
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For many of us, the people we work with make a huge difference to our experience of work.
The friendships and camaraderie are the difference between showing up to work with a smile and taking a deep sigh before the team meeting.
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Getting the human – tech balance right is tricky, but companies that find ways for AI/automation and human processes to compliment one another will be tomorrow’s winners.
Download the full Vantage Point here: buff.ly/HzaGt7Y
#internalcomms #employeecomms #HR #comms
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All three come straight from the latest Azets Barometer. Many thanks to Azets for inviting us to collaborate on the research behind the report.
What is the Azets Barometer?
It’s a survey of 1,768 business leaders across 6 nations.
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It asks leaders about how their business is performing, their hopes and fears for their business, and the strategic bets they are placing for the future.
Their response paints a clear picture of Nordic business resilience, steering a path through growing complexity.
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To dive deeper into the data and discover how your business can more easily navigate uncertainty, check out the latest Azets Barometer: buff.ly/JSSjzSD
#Azets #Azetsbarometer #Nordics #Nordicbusiness #AIintegration #Talentshortage #cybersecurity #CTO #CIO #CEO
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2. Integrating AI. In Denmark in particular, active AI-integration is helping businesses with financial forecasting, scenario planning, and complex HR processes.
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3. Prioritizing Cybersecurity. Cybersecurity was frequently identified as a top area of investment for the next 12 months. Increasing cybersecurity risks and vulnerability have moved cybersecurity from an operational consideration to an existential one.
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Three ways the Nordics are navigating today’s complexity:
1. Investing in talent. Talent shortages have led many Nordic firms to prioritize flexible working to hold onto top talent.
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Etymology-nerds, word-lovers this one’s for you.
Do you know the origins of "crisis"?
The word’s lineage hold a clue that can reframe how we navigate times of tumult.
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A crisis, therefore, can be:
A turning point
or
A moment in which a critical decision must be made.
When we reframe our crises not as calamity but as moments for decision making, for pivoting, for course correction, we empower ourselves.
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We empower ourselves by identifying with the captain and not the storm.
This isn’t just chaos.
It’s decision time.
#leadership #etymology #crisiscomms #comms #CEO #strategicthinking
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One of the lessons from history is that moments of high competition combined with resource scarcity result in lean, innovative groups.
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Almost half also expressed a willingness to accept investment from non-UK businesses to fuel growth.
In short, business leaders are aware of the challenges but are investing to stay competitive.
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To learn more about how other businesses are adapting check out the latest Azets blog: buff.ly/C12stTn
#Azets #AItransformation #leadership #businessleaders #tariffs #digitalisation
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