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RepTodayMag @RepTodayMag

Official account of Reputation Today magazine. Independent PR & Communication magazine from India.

Joined January 2016
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Industrial Public Relations – need for it today - bit.ly/RTViews1477 Corporations are looked upon as neighbors, and it is the duty of the corporations to protect communities, writes Subbarayan Ganesh in #RTViews today.
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Your inbox knows more about how you lead than you think - bit.ly/RTViews1476 Trust is built in the layer beneath it; in the signals that tell people that someone is actually present and thinking. The slight pause before a considered reply, says Mohini Arora in #RTViews
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Beyond Differentiation | Brand Positioning as the Architecture of Market Memory - bit.ly/RTWritersVault127 Many organizations fall into the trap of creating positioning statements that are strategically elegant but behaviorally disconnected, says Ankoor Dasguupta in #WritersVault
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Crisis Without Chaos: Preparing for Reputational Risk in High-Growth Markets - bit.ly/RTOutlookGulf27 Crises are shaped as much by communication as by fact. In high-growth environments like Dubai, multiple voices tend to surface simultaneously, says Udit Pathak in #OutlookGulf
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In this week's Masala Mindset column, Udit Joshi looks at school admissions through two lenses: that of an anxious father and that of a brand marketer. Read Udit’s article, The Most Difficult Brand Audit of My Life - bit.ly/RTMasalaMindset31 #ReputationToday #MasalaMindset
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Dark Social and PR: The Invisible Layer of Brand Conversations - bit.ly/RTFreshTake92 A campaign that trends publicly may still fail privately if trusted peer conversations remain negative, says Prasad Ramasubramanian in #RTColumn #FreshTake today.
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Delayed re-action - bit.ly/RTLeftBrainRightBrain… Tread lightly, take a deep breath, embrace each moment, and when the time is right, the meeting will happen, writes Nikhil Dey in #RTColumn #LeftBrainRightBrain today.
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The Perfect Pitch: Why Most PR Professionals Have Never Actually Written One - bit.ly/RTElevateExcellence46 The quality of your pitching is the quality of your media relations. Everything else is infrastructure, says Honey K Bhargava in #RTColumn #ElevateExcellence today.
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Stage Gravitas, Part II: The Invisible Conversations Before the Applause - bit.ly/RTWritersVault126 The most compelling speakers are attempting to be truthful rather than being impressive, says Ankoor Dasguupta in #RTColumn #WritersVault today.
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AI is your new team member. Or is it? - bit.ly/RTViews1475 One of AI’s most immediate and underrated effects is lifting the invisible weight that comes with content creation, writes Janice Goveas in #RTViews today.
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Media law – what you need to know and what it is all about - bit.ly/RTViews1474 Ethical guidelines decide freedom of press and editor publisher relationship among other things, says Subbarayan Ganesh in #RTViews today.
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Why Most B2B Growth Strategies Break After Series B - bit.ly/RTViews1473 Growth increasingly depends on how clearly a company occupies a position in the minds of buyers, says Leena Guha Roy in #RTViews today.
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How Women Leaders Are Shaping the Future of AI-Driven Advertising and Digital Agencies - bit.ly/RTViews1472 The campaigns that leave a lasting impact are usually the ones that feel real and relatable to everyday experiences, says Sini Magon in #RTViews today.
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The Communication Lifecycle of Brand Reputation and Prominence - bit.ly/RTMasalaMindset30 In this week's column, Udit Joshi introduces the 'Prominence Lifecycle Communication Framework' to explain how reputation moves from visibility to trust, authority and influence. #RTColumn
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The Geography of Influence: Understanding Power Structures in MENA - bit.ly/RTOutlookGulf26 Authority in the MENA region rarely sits in one public office or a single corporate boardroom. It flows through a living, breathing ecosystem, says Udit Pathak in #RTColumn #OutlookGulf
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Always-On Crisis Mode: Why PR Teams Now Operate Like Newsrooms - bit.ly/RTFreshTake91 Organizations no longer have the luxury of waiting hours, or even minutes, to formulate responses, writes Prasad Ramasubramanian in #RTColumn #FreshTake today.
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The look and feel of things to come - bit.ly/RTLeftBrainRightBrain… The creativity to translate a message into narratives that align with the times requires a whole new set of sensibilities, says Nikhil Dey in #RTColumn #LeftBrainRightBrain today.
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The Long-Term Vision Mindset - bit.ly/RTDestinationMindset1… Strategic vision undoubtedly fortifies your long-term vision mindset, the capacity to think ahead and get ready for your wants instead of reacting to what takes place, says Amitesh Banerjee in #RTColumn #DestinationMindset
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Environmental communication – Why it is important - bit.ly/RTViews1471 Communication is informing, educating and provision of news and information on any subject and in this case on environment, says Ganesh Subbarayan in #RTViews today.
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Beyond Applause: The Invisible Architecture of Stage Gravitas - bit.ly/RTWritersVault125 The future of elite speaking may not belong to those who possess the loudest voices or the most animated slides, says Ankoor Dasguupta in #RTColumn #WritersVault today.
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