@ReputationDoc profile picture
Jon Goldberg @ReputationDoc
Joined October 2009
  • Tweets 175
  • Following 297
  • Followers 354
34 Photos and videos
Jon Goldberg retweeted
PRSA@PRSA
25 Sep 2025
Civility isn’t “being nice.” It’s a power skill PR pros must wield to rebuild trust. Jon Goldberg explores why in this month’s S&T — and at ICON 2025 on Oct. 29. 🔗prsa.org/publications-and-ne… #ICON #Civility #Leadership
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Jon Goldberg retweeted
Global Alliance PR@Global_Alliance
3 Sep 2025
Jon Goldberg outlines the communicator’s evolving role in building trust. 🔗 Read it here: prsa.org/article/a-5-year-re…

A 5-Year Reflection on Trust, Ethics and the Communicator’s Role

5 years ago, PRSA’s Civility Task Force warned of rising polarization and weaponized communication. The question now: have PR pros stepped up to restore civility — or is this the moment we finally...

prsa.org
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Protecting #reputation is like dieting—it needs to be a habit if you want to see results. What's your plan? For more on #BuildingCrisisImmunity download our eBook: bit.ly/325q9qU. Happy holidays and here's to a #crisis-free year ahead. #reputationrisk #crisismanagement
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No system can detect a smoldering #crisis like a motivated and empowered workforce. Give workers a channel to report sensitive issues like suspected ethical breaches or toxic workplace behavior anonymously through an outside law firm or other third-party. bit.ly/2NCF5pN
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Pausing to take a few deep breaths before diving headfirst into a #crisis reboots the rational decision-making center of our brain. It helps ground us in calm so we can tune out the drama and form our own clear, objective view of the situation. More at bit.ly/3jk3MGO.
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#Values are a powerful tool for protecting #reputation, but not if they're hidden on a website. Set them out for workers as touchstones for decision-making. Asking "Is this in line with our values?" is good insurance against #crisis. #reputationrisk #riskmanagement #PR
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Giving workers strict rules for every possible situation is a recipe for #disaster. Instead create a simple test to make them stop and think decisions through BEFORE they act and unwittingly spark a #reputation firestorm. bit.ly/3jhiEpz #reputationrisk #riskmanagement
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Pandemic hygiene tips protect #reputation, too. Cut #crisis and #hrlaw risk by reminding workers to keep their hands to themselves, their noses clean and a safe distance from situations that could reflect badly on them and the company. bit.ly/3PxbB86 #reputationrisk
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Feeding Google a diet of high-quality #content people want and search engines value not only boosts your search rankings. It makes it harder for negative search results to gain a toehold, better protecting your #onlinereputation against damage. bit.ly/3j0xArP #reputation
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Having a #crisis plan is good. Not having a crisis is even better. Head off crises by building a risk-sensitive #culture where workers look out for #reputation risks and feel it's their job to sound an alarm if they think reputation may be in jeopardy. bit.ly/3iR7xDl.
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Regular exercise boosts stamina, sharpens reflexes and builds coordination. Organizations that conduct regular #crisis exercises react faster, perform better under stress and have fewer missteps than those that leave performance and #reputation to chance. bit.ly/3PffvST
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When people get in the habit of exercising they form other good habits without realizing it. Orgs that make #reputation a habit see fewer #crises as workers start making better #risk decisions at work, at home and online. bit.ly/37X3Unl #reputationrisk #crisismanagement
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Look for #reputation threats that can be neutralized quickly and easily. Then, tackle them immediately instead of putting them off. The time, money and heartburn you save by not having a #Crisis is the best gift of all. bit.ly/2NCF5pN #riskmanagement #crisismanagement
We go for checkups to catch potential health problems before they become more serious and harder to treat. An annual #risk checkup can help your organization uncover and neutralize hidden #reputation threats before they explode into a #crisis. More at bit.ly/3VRp4ts
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Heading to @prsaicon 2022 in Dallas? Join me on Monday, 11/14, for "Building #Crisis Immunity" and learn the #1 best way to manage a crisis. Hint: having a plan is #2. #reputation #reputationrisk #crisismanagement #PR
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Jon Goldberg retweeted
Jessica Huseman@JessicaHuseman
29 Oct 2022
I've got a story coming out in a moment that has EVERYTHING -contempt -fbi informants -an alleged poisoning -drug cartels -right wing social media -communists
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More on the growing legal challenges for election deniers whose xenophobic and defamatory narratives put lives, #reputation and #democracy at risk. Proud to be at @konnech's side on this critical issue. #misinformation #disinformation n.pr/3SiSmzp
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More detail on Konnech's suit against True the Vote from @TexasTribune and @VotebeatUS texastribune.org/2022/09/14/…

Texas’ True the Vote sued, accused of defaming small election vendor

Case cites election integrity group’s own public claims that it stole data from Michigan company that makes software for managing poll workers.

texastribune.org
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Look forward to sharing my latest thinking on building #crisis immunity and balancing the #legal and #reputation risks of employee #activism with @NSPRA @FPRA @prsaicon #reputationrisk #riskmanagement #crisismanagement #politicsatwork
Summer's right around the corner. Is your #crisismanagement plan overdue for a thorough spring cleaning? bit.ly/3tpV4sX #crisiscommunications #reputationmanagement #reputationrisk #reputation #riskmanagement

Spring Cleaning Your Crisis Plan - Reputation Architects

You probably already know that you should be regularly updating your crisis plan, but do you actually do it? Do you know where to start?

reputationarchitects.com
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