Rexel raises awareness for
#sustainability!
At the AI for the Planet summit in Paris last week, Isabelle Hoepfner-Léger, General Secretary and Sustainable Development Director, shared how AI is driving customer preference for more sustainable products:
“Being in the center of the value chain, our role is to ensure that the whole ecosystem is in motion, from our suppliers to our customers. In addition to our physical branches, our strong AI-powered digital presence helps us provide our customers with the information they need to select and buy more sustainable products and services.
We also work closely with our suppliers to ensure they provide innovative and low-emission products. We are really impressed with how AI helps us adjust our offer plan and guide our customers day to day.”
The following day at the AI for Industry by Artefact summit, Guillaume Dubrule, Chief Digital and Marketing Officer, discussed how AI is improving Rexel's customer experience:
"We have a 10-20-70 approach to AI for our business. We invest 10% in developing the algorithm, which means building the engine. 20% is connecting the engine to our different systems in the countries, and adapting it to local specificities. And then 70% of the success is personal adoption, which is the most difficult aspect and takes time.
With generative AI, we can manage unstructured data such as customer demands in emails, specific questions on our webshops or requests for quotations. Making sure you can handle customer needs in the most efficient way can save time, enabling us to focus on bringing more value.
In line with our commitment to environmental concerns, we also use AI to calculate customers' carbon emissions and provide these elements as a differentiating service to our customers."