AI is making intelligence abundant. Human attention is becoming scarce. This simple fact may explain much of the next decade. Content will become infinite. Information will become infinite. Advice will become infinite. But attention remains finite. Every company, creator, community, politician, movement, and AI agent will compete for the same limited resource: human focus. In a world overflowing with intelligence, the ability to earn trust, inspire engagement, and sustain attention may become the most valuable skill of all.