Sometimes, creative risks play out differently than expected. Our Editor-In-Chief, Eric July, made a call in Bloodruth #1 that might not have landed as intended—but we’ll let you be the judge. Let us know what you think when your books arrive!

Eric July and his mongrel-minded baboon fans deserve nothing but mockery and ridicule. Pile-drive them into the ash heap of history.

What did I base my opinion on? Uh, okay… Based on a combined 1 millions subs between him and Eric July. ISOM #1 pulling 3.7 million. Everyone expected at least 500k for a new #1 from this power couple. Eric needed to prove Rippasend could make money for others, figured he’d clear the runway, not close and launch new books on top of Flash’s. I thought it’d pull around 2 million, be a nice win for Dillard. Under 300k was unthinkable with that much marketing horsepower, but it looks to be happening. Based on that. Absolute disaster.

Also: EJ drained the market with his own comic release prior to pushing YF"s MGP. After all, everyone who goes through Rippasend are official competitors. So there's a conflict of interest in EJ's services to promote competitors books.