Joined April 2009
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14 Oct 2025
Honored to be listed in @yukaichou’s “OG Top Gamification Experts”
Humbled to be among people who’ve shaped how I see engagement, design, and long-term motivation.
Many have shared their insights on Professor Game, and more to come.
Full article: yukaichou.com/gamificationne…
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Failed AI rollouts get called an "adoption problem." They're not.
Students beat a locked exam by getting AI to answer live. Give people a real reason and adoption is effortless. A stalled rollout is a motivation problem wearing a tooling costume.
professorgame.com/WildCD
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Stop asking "is our AI tool good enough?"
Ask: what does my team gain by using it, and lose by ignoring it? If the honest answer is "nothing much either way," no rollout plan is going to save it. The bottleneck was never the tech. It's motivation.
professorgame.com/WildCD
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Students beat a locked, proctored exam by getting ChatGPT to answer live through a Chrome extension. Enterprises spend millions on AI nobody opens. Same tech, opposite outcome. The variable was never capability, it was motivation.
professorgame.com/WildCD
#Gamification
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Most learning games start with "how long do we have." Backward. Eleanor Ross designs Pentagon simulations in 3 layers: Logic (what people feel walking out), Function (actors and goals), Form (time and format). Build top-down. Full episode: professorgame.com/podcast/44… #Gamification
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A war game about terrorism, run for the U.S. Army, had its own in-game rapper and deliberately terrible lyrics. The point: people remember what they engage with, so the heavier the topic, the more it has to feel tangible. Full episode: professorgame.com/podcast/44… #Gamification
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Eleanor Ross builds wargames for the US DoD, and openly hates video games. Her method: decide what players should feel walking out, then build backward. A team once tried to buy Greenland mid-game, and AI helped adjudicate it in 10 min.
professorgame.com/podcast/44… #Gamification
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Ten years with the same barber. Closer options nearby, some cheaper. I went back every time.
No app, no points, no tiers. Just belonging, and you can't undercut that.
professorgame.com/WildCD
#Gamification
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A flyer books the worse flight, longer, worse time, sometimes pricier, just to earn miles.
That's the moment loyalty becomes a calculation. And a calculation is trivially beatable.
professorgame.com/WildCD
#Gamification
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Always a delight working with @davengdesign on content creation!
May 26
Design for someone, not everyone. That's the principle @RobAlvarezB (Professor Game) shared when I had him on Experience Points - plus how to beat scope creep and why anyone can design a game. Quick, sharp listen: universityxp.com/podcast/132
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Most loyalty programs don't build loyalty. They build a dependency on points. So the moment a competitor offers more, your customer is gone.
The fix isn't a better trap. It's a reason to stay without one.
professorgame.com/WildCD
#Gamification
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"Almost everyone is rehearsing what they want to say instead of listening."
The fix, from Professor Game ep 445 — three questions:
What is happening?
Who is talking?
What does that voice want?
(usually: to protect you, not sabotage you)
DM WILD for the free guide. 🎧
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The "brain huddle": 90 seconds of pause, all 12 voices in your head come to the table, and the conflict resolves itself. Neuroscience meets tabletop RPG on the latest Professor Game.
professorgame.com/podcast/44…
#Gamification
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Tetiana Kobzar's team gamified speech therapy at Alder Hey Children's Hospital.
Clinicians set weekly goals in the app. Kids get the tasks as mini games. They pronounce the target sounds while playing.
Between-session practice, solved.
professorgame.com/WildCD
#Gamification
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Tetiana Kobzar's lesson after selling her company:
Design for recurring revenue.
Not as a financial strategy. As a design constraint. It forces you to build for month 12, not the first install.
professorgame.com/WildCD
#Gamification #ProductDesign
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Tetiana Kobzar replaced 27 paper cognitive tests with mini games on a tablet. Patients engaged, and the tablet captured signal paper never could: tremor, voice, timestamps.
Behavioral design over functionality, every time.
professorgame.com/WildCD
#Gamification
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Mr. Miyagi didn't throw Daniel into the ring on day-1 to get punched. Started with wax on, wax off.
Software onboarding should do the same thing. Build the muscle memory first, then unlock complex features. Drive real retention.
Grab our free guide here: professorgame.com/WildCD
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Coding taught me the power of "Hello World." Tiny, instant win that makes you feel like a genius for 5 seconds.
That’s Core Drive 2 in action. 🚀
If your onboarding doesn't give users a win in the first 30 seconds, they’re gone.
See how to fix it: professorgame.com/WildCD
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Your 15-step toolkit is why people close the tab. Cognitive friction kills retention. 📉
Instead of a "UI Tour," give them a "Hello World" moment—a win in under 30 seconds. Build muscle memory first, then unlock complexity.
Grab the free guide here: professorgame.com/WildCD
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Tracking clicks is easy. Changing human behavior is hard. Sharon Wood joins @RobAlvarezG to explain why "Serious Games" focus on building real world confidence rather than just completion rates.
Move beyond basic metrics and build better products: professorgame.com/WildCD
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Everyone asks how AI will change industries.
Few ask how AI will change motivation.
AI will turn gamification from static rewards into adaptive systems that personalize engagement in real time.
The future is not points or badges.
It is intelligent engagement.
#AI #Innovation
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