š I couldnāt bite pizza or look at photos of myself. 𦷠Now Iām building @BracieApp so no one feels that alone in their braces journey again. āļø
I spent most of my teens being called a āmouth breatherā and avoiding cameras.
Last week, I shipped my first app to help people with braces feel informed and in control.
Hereās the story behind @BracieApp š
Letās do an AMA š
Iāve:
⢠had braces twice for >7 years
⢠gone through double jaw surgery (then surgery single jaw again)
⢠spent years confused about my own treatment
⢠turned it all into a braces app (@BracieApp)
Ask me anything about:
⢠braces
⢠jaw surgery recovery
⢠the mental side of treatment
⢠building & launching a niche app
š Week 1 for @BracieApp:
š4,160 impressions
š150 App Store product page views
š0.8% conversion rate
š23 downloads
š0 revenue
š0 trials
This is the unglamorous side of launching a niche app.
Honestly? Iād love to be tweeting ā1000 downloads, £££ MRRā right now.
Seeing 0 trials and £0 stings.
At the same time: 23 real humans decided to install an app about braces from a complete stranger on the internet. Thatās not nothing - thatās a starting point.
For the next week Iām going to:
ā”ļø improve the App Store page
ā”ļø tighten the first-time experience in the app
ā”ļø keep telling the braces jaw surgery story, but with sharper problem/solution angles
This is the tool I wish Iād had going through braces and jaw surgery.
No more āWhat did they say again?ā
Just a simple timeline of what changed, when, and why.
How would you tweak this to make it more useful in real life?
After every orthodontic appointment my mum would ask:
āSo what did they say?ā
And my answer was always something like:
āErr⦠tighten wire⦠a few millimetres⦠maybe surgeryā¦?ā
I never had everything written down in one place. I just hoped Iād remember.
Treatment plans are complicated.
1 year of braces quietly becomes 2 then 3.
Elastics change, wires change, plans change.
As a patient, it often feels like youāre just nodding along and trusting itāll all make sense in the end - while secretly feeling completely out of the loop.
Thatās the reason I built @BracieApp
I wanted my orthodontistās instructions in my pocket:
⢠notes from each appointment
⢠what changed whatās next
⢠questions I had
So future me didnāt have to guess.
If youāre in braces, would something like this help you feel in control?
A big reason I built @BracieApp was for this exact stage ā after the braces come off.
Somewhere to log when retainers go missing, get cracked, or stop fitting⦠and to nudge you to fix it before things move too far.
Quick poll: be honest š
Every appointment Iād walk out thinking,
āIāll definitely remember all that.ā
I didnāt.
I needed somewhere to write down adjustments, next steps and questions so my future self (and my mum) werenāt guessing.
Brushing more often, elastics, retainers⦠itās a lot.
I wish I had gentle nudges built around my treatment instead of random alarms Iād ignore.
Thatās what Bracie is: the app I wish Iād had.
If you had braces, whatās the #1 thing you wish you could've tracked easier?