Commissions Thought Leadership essays for IPRA. Author of books on brands and corporate/family business histories. Journo/copywriter, hubby, wild optimist.
Joined January 2013
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Mar 4
Did you watch Dirty Business? Water companies are putting profit before public health - it’s a scandal and the Government MUST take action! Sick of sewage? Add your name to the petition today: you.38degrees.org.uk/petitio… via @38degrees
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Rob Gray retweeted
Apr 27
A PR model shaped by Western assumptions is being disrupted. Read the latest Thought Leadership Essay by Ramya Chandrasekaran at ipra.org #prmedia #publicrelations #IPRAmoment
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Rob Gray retweeted
Apr 13
Earned coverage now carries influence beyond the reader, feeding generative AI tools used by billions of people each day. Read the latest Thought Leadership Essay by Lizi Sprague at ipra.org #prmedia #publicrelations #IPRAmoment @songue_pr
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Rob Gray retweeted
Apr 6
Why boards and CEOs must professionalize how they appoint communications leaders globally. Read the latest Thought Leadership Essay by Stephanie Roberts at ipra.org #prmedia #publicrelations #IPRAmoment
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Rob Gray retweeted
Mar 3
Mar 3
Trump says Starmer is 'no Winston Churchill' over Iran strikes bbc.in/4rNO3hF
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Feb 9
Many thanks @ronjabal for your excellent @ipraofficial essay on reputation capital (RepCap).
Feb 9
Reputation functions like capital, something that can be built, strengthened, depleted, and protected. Read the latest Thought Leadership Essay by Ron Jabal at ipra.org #prmedia #publicrelations #IPRAmoment
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Rob Gray retweeted
Feb 2
A new 7 S framework provides a structured approach to internal crisis communications. Read the atest Thought Leadership by Alison Arnot at ipra.org. #prmedia #publicrelations #IPRAmoment @__catalyst
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Rob Gray retweeted
Jan 19
Measuring the real financial impact of a crisis across stock exchanges, crisis types, and listed-company case studies. Read the latest Thought Leadership Essay by Craig Badings at ipra.org #prmedia #publicrelations #IPRAmoment
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Rob Gray retweeted
Jan 12
The Middle East isn’t a recycling bin for marketing; it needs to start with a blank sheet of paper. Read the latest Thought Leadership Essay by Louay Al-Samarrai at ipra.org #prmedia #publicrelations #IPRAmoment @activedmc
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Jan 5
The virtual agency model is particularly appealing for mid-market companies, argues @UlrichGartner in the latest @ipraofficial thought leadership piece.
Jan 5
As technology accelerates and global conditions remain volatile, the virtual agency model offers mid-sized companies a cost-effective way to communicate. Read the latest Thought Leadership Essay by Ulrich Gartner at ipra.org #prmedia #publicrelations #IPRAmoment
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Rob Gray retweeted
24 Dec 2025
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Rob Gray retweeted
22 Dec 2025
Why corporate affairs leaders must redefine the campaign as a driver of organisation-wide impact. Read the latest Thought Leadership Essay by Dan Rolle at ipra.org #prmedia #publicrelations #IPRAmoment
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Rob Gray retweeted
19 Dec 2025
Let us tell you about IPRA's Academic Chapter, a vibrant forum for members who are in the academic world as teachers, researchers, lecturers and professors in universities, and colleges. Join at ipra.org under Member Services #IPRAmoment
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15 Dec 2025
Thank you @RobertHeldt for another great #IPRA essay - this one packed with helpful points on earning attention in the b2b space. #thoughtleadership
15 Dec 2025
Brands must be extremely intentional about creating meaningful, relevant content that addresses their audience's needs, interests and pain points. Read the latest Thought Leadership Essay by Robert Heldt at ipra.org #prmedia #publicrelations #IPRAmoment
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10 Dec 2025
Yay! My favourite.
10 Dec 2025
Caochan na Creige takes the prize and is the House of the Year 2025 🏆
#GrandDesigns | #HouseOfTheYear | @RIBA
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Rob Gray retweeted
8 Dec 2025
An in-depth study across the region finds that corporate communications must be intrinsically strategic and integrated. Read the latest Thought Leadership Essay by Pedro Cadina. #prmedia #publicrelations #IPRAmoment @agenciavianews
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1 Dec 2025
Thanks @LJHawksworth for another great @ipraofficial thought leadership piece.
1 Dec 2025
If you implement AI without thinking about the human side, you’re going to produce a whole lot of AI slop, destroying both productivity and trust. Read the latest Thought Leadership Essay by Laura Hindley at ipra.org #prmedia #publicrelations #IPRAmoment
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Rob Gray retweeted
24 Nov 2025
In today’s world, organizational communication is no longer limited to official statements or media interviews. By Mohammad Reza Bagheri. #prmedia #publicrelations #IPRAmoment
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17 Nov 2025
Many thanks @drlavanyaw @NissanMotor for this brilliant IPRA essay on global comms. "Storytelling may provide the foundation, but it cannot stand alone. Storydoing lends weight to narrative. Storyselling extends its reach and invites participation."
17 Nov 2025
Global communication must empower many voices, each rooted in local context yet aligned with shared purpose. Read the latest Thought Leadership Essay by Lavanya Wadgaonkar at ipra.org #prmedia #publicrelations #IPRAmoment
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17 Nov 2025
Fair play...
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