Well this is interesting.
🏴🏴🏴🇬🇧 🏒
Just spoke to the BBC about the demand for ice rinks in the UK - piece out next week.
The mainstream media's intrigue in the sport is getting less absurd each time they look at the sport - from the ridiculous FT article about why women follow ice hockey, then to the potential 'spike in interest' from Heated Rivalry, now finally true journalism about something that matters.
Waiting lists at nearly all clubs. Many hours of travel just to train. 2million tickets sold annually to league/cup fixtures. Biggest indoor sport in the country (by a long way).
The sport has grown quietly, well-past the current infrastructure available. This is not just a supply and demand issue that will 'go away'.