Larger organisations are often oblivious to this kind of employee engagement.
Budgets have been emptied into culture creation for decades, but we're entering an age where personal branding means more.
What are you doing to develop your employees' personal brand?
To foster authentic growth, personal brands must be an extension of the greater professional brand.
A consistent personal link is the only true way to build authentic trust.
This tends to come more naturally to entrepreneurs, but it's just as true with larger organisations.