Fascinating presentation from @cspenn on Large Language Models (think ChatGPT) and the implications for marketing at @Martechopia in London #B2Bconf@MarketingB2B Brand, publication and community are key in an #AI driven world and #multimodal is the new watchword
“F**k the funnel (bet on the brand)” is a strong contender for most contentious title of the day. Brand is more important than ever (but maybe don’t call it that if you’re selling it in to the board!) @joel_b2beditor @ShaneRddng@MartinSimcock@MariaCameron1#igniteb2b
And that's a wrap of day 1! ✅
But we're not done! Tomorrow is virtual day 2 of the #B2BConf and we are ready to go...are you?
Tickets are still available, so don't miss out of the incredible speakers and sessions! bit.ly/3oyw5lk
Loving a very honest assessment of their ##ABM journey at @Autodesk from @obscurejudy @weisschris73 of @Autodesk. How not fail in ABM’. They have clearly overcome sales director’s initial description of ABM as ‘Another Bullshit from Marketing’. Very smart. @marketingb2b#b2bconf
Really enjoyed my opening session looking at @marketingb2b’s last two #ABM research studies at the ABM conference in London. A big thank you to @clatworthya and @triciatomlinso1 for their fantastic contributions #b2bconf
Looking forward to a great few days at @MarketingB2B’s #ABM conference. Today live in London, tomorrow virtual an online. It will be great to catch up with old friends and new colleagues in person for the first time in 2 years! #B2BConf
If you're interested in how to reinforce #ABM skills and competency at all levels of the #marketing team, then you won't want to miss @Robert Norums' session at The #B2BConf!
Follow the link to get your FREE ticket today - It's not too late! bit.ly/3oyw5lk
Want to know how to formally kickstart 🏌️♂️ an #ABM programme?
Have a look at what ABM expert and #marketing consultant Robert Norum has to say! bit.ly/3jLorky
Really looking forward to hosting the #growth stream @MarketingB2B's @IgniteB2B tomorrow. Join us for several sessions on #ABM and #demandgen along with two days of B2B presentations and networking.
Just kicking off with #B2BIgniteUSA ... looking forward to seeing some great US centric B2B Marketing thinking today @MarketingB2B @joel_b2beditor @ShaneRddng