Consultant, marketer. ABMer, growth specialist

Joined April 2009
30 Photos and videos
Fascinating presentation from @cspenn on Large Language Models (think ChatGPT) and the implications for marketing at @Martechopia in London #B2Bconf @MarketingB2B Brand, publication and community are key in an #AI driven world and #multimodal is the new watchword
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And we’re off … at @MarketingB2B’s annual #ABM conference with a breakfast roundtable on finding and keeping ABM talent with @BurgessBev @andy_fitzg @Jarmila_Yu #B2Bconf
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“F**k the funnel (bet on the brand)” is a strong contender for most contentious title of the day. Brand is more important than ever (but maybe don’t call it that if you’re selling it in to the board!) @joel_b2beditor @ShaneRddng @MartinSimcock @MariaCameron1 #igniteb2b
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And delighted to win a copy of @JasonMillerCA’s awesome concert photography book for identifying Sex Pistol @glen_matlock in his very cool presentation @MarketingB2B #igniteB2B. Thanks Jason!
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Robert Norum retweeted
19 Nov 2021
💡 Watch our webinar to learn A Practical Approach to ABM from our expert panel: @RobertNorum - @MarketingB2B @Cunning_Kerry - @6senseInc Rob Reynolds - @Verizon @MatthewNLevine - @KingpinComms us02web.zoom.us/rec/play/Hzh… #abm #abx #b2bmarketing #DigitalMarketing

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Robert Norum retweeted
And that's a wrap of day 1! ✅ But we're not done! Tomorrow is virtual day 2 of the #B2BConf and we are ready to go...are you? Tickets are still available, so don't miss out of the incredible speakers and sessions! bit.ly/3oyw5lk
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Loving a very honest assessment of their ##ABM journey at @Autodesk from @obscurejudy @weisschris73 of @Autodesk. How not fail in ABM’. They have clearly overcome sales director’s initial description of ABM as ‘Another Bullshit from Marketing’. Very smart. @marketingb2b #b2bconf
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Robert Norum retweeted
Kicking off the ABM Conference in London: @joel_b2beditor & @RobertNorum tee up a packed agenda, looking forward to it! #B2Bconf
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Really enjoyed my opening session looking at @marketingb2b’s last two #ABM research studies at the ABM conference in London. A big thank you to @clatworthya and @triciatomlinso1 for their fantastic contributions #b2bconf
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Looking forward to a great few days at @MarketingB2B’s #ABM conference. Today live in London, tomorrow virtual an online. It will be great to catch up with old friends and new colleagues in person for the first time in 2 years! #B2BConf
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Robert Norum retweeted
If you're interested in how to reinforce #ABM skills and competency at all levels of the #marketing team, then you won't want to miss @Robert Norums' session at The #B2BConf! Follow the link to get your FREE ticket today - It's not too late! bit.ly/3oyw5lk
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Robert Norum retweeted
Want to know how to formally kickstart 🏌️‍♂️ an #ABM programme? Have a look at what ABM expert and #marketing consultant Robert Norum has to say! bit.ly/3jLorky

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Robert Norum retweeted
13 Oct 2021
📢 We're delighted to be hosting @RobertNorum, Growth Expert @MarketingB2B - an industry leader in ABM - on October 19th: 💡"Cutting Through The Hype: A Practical Approach to ABM" To join us, sign up here 👇 us02web.zoom.us/webinar/regi… #digitalmarketing #b2bmarketing #ABM
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Robert Norum retweeted
CBD can be ingested or applied topically, even for animals
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@MStefanDoe @DaraKirton from @PWC giving a thought provoking presentation on how #B2B brands should be getting off the fence to really stand for something e.g. having a #purpose and building a #community based on #trust and shared #values @marketingB2B #IgniteB2B #PWCproud
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Extraordinary to learn from @kwaller01 from @Sage that @TikTok has proven to be a great way to engage #SMBs with #BossIT2021. My kids would be seriously impressed! #IgniteB2B @marketingB2B
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Really looking forward to hosting the #growth stream @MarketingB2B's @IgniteB2B tomorrow. Join us for several sessions on #ABM and #demandgen along with two days of B2B presentations and networking.
Just kicking off with #B2BIgniteUSA ... looking forward to seeing some great US centric B2B Marketing thinking today @MarketingB2B @joel_b2beditor @ShaneRddng
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If you're interested in #marketing & #technology and the place where they meet, then you need to be at #GetStacked 2021 from @B2BMarketing online on 24/25 March. @joel_b2beditor @ShaneRddng @skemmo
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